Red Hat EMEA partner program benefits

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Partner levels

With the availability of a 3-tiered and refined partner program in EMEA, the new partner accreditations range from Red Hat® Ready through Red Hat Advanced Business Partner and up to the new Red Hat Premier Business Partner membership level.

Partner level Red Hat Solution Provider and Corporate Reseller
Premier level The Premier level is for partners who have a strategic relationship with Red Hat and who provide the highest contribution to Red Hat and the Red Hat Partner ecosystem. Premier Business Partners have the highest level of visibility at Red Hat and in the marketplace.
Advanced level Partners who have reached the Advanced membership level have consistently met sales targets and expectations as defined in this program guide. The Advanced Business Partner has access to advanced sales benefits, such as deal registration and higher NAT tiers, along with other benefits.
Ready level The Ready level membership enables partners to grow their open source practices while building Red Hat Enterprise Linux® and JBoss® competency. At this membership level, Ready Business Partners have access to a variety of marketing collateral, tools, and software.

Customer and partner benefits

The new EMEA partner program is designed to meet the needs of both the channel in EMEA and expectations from customers in the region.

Customer benefits

From a customer perspective, the 3 membership levels greatly simplify the identification of Red Hat partners with certified expertise and a track record of success.

In addition to the 3 levels of membership, the 2 partner specializations—Infrastructure and Middleware—let customers easily identify a Red Hat partner with the subject matter expertise they need.

Partner benefits

The 3 membership levels give partners a clear path on which to upgrade their membership accreditations to the next higher level. Red Hat's partner program is based on benefits and requirements for each level of membership. As partners demonstrate more commitment, contribution, and competence, more benefits are made available, and higher membership accreditation can be achieved.

With the 3-tiered program structure, partners can more gradually add skills and business contributions as their Red Hat- or JBoss-related business grows.

Membership benefits summary

The tables below summarize the new benefits of each membership level:

  • Solution Provider track benefits
  • Coroporate Reseller track benefits
  • ISV program track benefits

Solution Provider and Corporate Reseller track benefits

The Solution Provider and Corporate Reseller program track is structured to provide the following 3 levels of membership:

  • Red Hat Ready Partner: Entry level into the partner program or for partners with an opportunity driven Red Hat business.
  • Red Hat Advanced Business Partners: Qualified partners with Red Hat-certified expertise and a track record with successful Red Hat or JBoss projects.
  • Red Hat Premier Business Partners: Expert-level business partners with a significant focus on Red Hat- or JBoss-related projects. Red Hat Premier Business Partners are well trained and highly committed to working closely with Red Hat on business opportunities. They lead with top-level services and customer satisfaction.

Solution Provider track benefits at a glance

  Ready Advanced Premier
Specialization N/A Infrastructure Middleware Virtualization Infrastructure Middleware Virtualization
General program benefits
Red Hat Partner Center access Yes Yes Yes Yes Yes Yes Yes
Product marketing collateral and campaigns Yes Yes Yes Yes Yes Yes Yes
Partner e-newsletter Yes Yes Yes Yes Yes Yes Yes
Partner directory listing and search (Yes²) Yes Yes Yes Yes Yes Yes
Success story highlights eligibility No Yes Yes Yes Yes Yes Yes
Open Source Assurance Yes Yes Yes Yes Yes Yes Yes
Training benefits
Sales and technical partner seminars Yes Yes Yes Yes Yes Yes Yes
Web-based product training Yes Yes Yes Yes Yes Yes Yes
Online sales training Yes Yes Yes Yes Yes Yes Yes
Technical training discount via distribution Yes (25%) Yes (25%) Yes (25%) Yes (30%) Yes (30%) Yes (30%)
JBoss master class discount No N/A 50%
Per
Seat
N/A N/A 2 free seats,
50% discount
per additional seat
N/A
Sales benefits
Renewals annuity business Yes Yes Yes No Yes Yes Yes
Access to Red Hat Sales teams No Yes Yes Yes Yes Yes Yes
Deal registration program No Yes Yes Yes Yes Yes Yes
Lead distribution¹ No Yes Yes Yes Yes Yes Yes
Demand-generation campaign participation eligibility No Yes Yes No Yes
(preferred)
Yes
(preferred)
Yes
(preferred)
Market development funds elibibility per annual business
plan
No No No No Yes Yes Yes
Red Hat Partner Manager No No No Yes Yes Yes Yes
Special bid request No Yes No No Yes Yes Yes
Access to transactional discounts Yes Yes Yes Yes Yes Yes Yes
Co-engagement with Red Hat
Consulting³
No Yes Yes No Yes Yes (preferred) Yes
Marketing benefits
Demonstration subscriptions (not for resale) Yes Yes Yes Yes Yes Yes Yes
Campaign templates and guidelines Yes Yes Yes Yes Yes Yes Yes
Partner program logo usage Yes Yes Yes Yes Yes Yes Yes
Partner program logo with specialization mark No Yes Yes Yes Yes Yes Yes
Partnership plaque No Yes Yes Yes Yes Yes Yes
Partner program certificate Yes Yes Yes Yes Yes Yes Yes
Technical support
Knowledgebase access Yes Yes Yes No Yes Yes Yes
Discount on Red Hat Professional
Services (10%)
No Yes Yes No Yes Yes Yes
JBoss developer support
professional
No No Yes No No Yes No
Access to a local Red Hat solution architect4 No No No Yes No No Yes
Technical presales support (web-
based)
No Yes Yes No Yes Yes Yes
On-site presales engagements 0 2 2 0 4 4 4

Notes:

  1. Based on lead distribution rules.
  2. Only eligible if Ready partner has 1 certified sales person (or certified engineer) and 1 annual customer reference.
  3. Based on participation rules.
  4. Expertise in Red Hat Enterprise Virtualization, where available.

Corporate reseller track benefits at a glance

  Ready Advanced Premier
Specializations N/A N/A N/A
General partner program benefits
Red Hat Partner Center access Yes Yes Yes
Product marketing collateral and campaigns Yes Yes Yes
Partner e-newsletters Yes Yes Yes
Partner directory listing and search (Yes*) Yes Yes
Success story highlights eligibility No Yes Yes
Open Source Assurance Yes Yes Yes
Training benefits
Sales and technical partner seminars Yes Yes Yes
Web-based product training Yes Yes Yes
Online sales training Yes Yes Yes
Subscription education training Yes (e-learning) Yes (e-learning or onsite) Yes (e-learning or onsite)
Sales benefits
Renewals annuity business No Yes Yes
Access to Red Hat Sales teams No Yes Yes
Qualified for fulfillment relationship in country No Yes
Yes (preferred)
Demand-generation campaign participation eligibility No Yes Yes
Market development funds eligibility per annual business plan No No Yes
Red Hat Partner manager No Yes (if agreed in business plan) Yes
Deal registratration participation eligibility No Yes
(3% - see deal registration guide for more details)
Yes
(5% - see deal registration guide for more details)
Access to transactional discounts Yes Yes Yes
Special bid request No No Yes
Marketing benefits
Campaign templates and guidelines Yes Yes Yes
Partner rogram logo with corporate reseller mark No Yes Yes
Partnership plaque No Yes Yes
Partner program certificate PDF Yes Yes Yes
Technical support benefits
Knowledgebase access Yes Yes Yes
Demonstration subscriptions (not for resale) Yes Yes Yes

*Only eligible if Ready Partner has 2 certified sales people and 1 annual customer reference

ISV Program track benefits

As a member of the Red Hat ISV Program, you receive access to important online Red Hat and JBoss information, along with guidance on doing business with Red Hat.

The Red Hat ISV Program delivers resources and benefits that help you align your business model and relationship with Red Hat. You get access to the Red Hat Knowledgebase through the Red Hat Partner Center to research answers to technical product questions. Partners can access the latest information about all Red Hat and JBoss products, services, and campaigns. Access to this material helps you train your sales teams and present solutions to your customers.

As an Advanced Partner, your increased dedication to Red Hat and JBoss solutions are rewarded through enhanced benefits.

You can also find detailed description of each benefit in the table below in the ISV program guide [PDF].

ISV Program track benefits at a glance

Developer and technical support benefits Ready Advanced
Software
JBoss Partner Developer subscription, 25 entitlements for the development team, 1 named contact, 4 hours response time during standard business hours € discounted Yes
NFR for presales opportunities Yes Yes
Developer and technical support
JBoss Partner Developer subscription, additional named contact € discounted € discounted
Access to professional services (such as technical architects and consulting) € discounted
Access to Partner team Yes Yes
Access to Global Learning Services (open enrollment training) Via distribution 25%
Access to early-release software Yes Yes
Discounted attendance at Red Hat developer/user conferences Yes Yes
Marketing support
Promotion of partner's reference architectures N/A Optional
Shared co-op marketing and market development funding N/A Per business plan
Joint webinars, shared collateral N/A Per business plan
Exhibit presence at developer/user conferences
Partner profile in Red Hat Partner locator Yes Yes
Success story support Yes Yes
Public relations announcement support (news blog) N/A Yes
Access to Partner Center Yes Yes
Partner newsletter, blogs, mailing lists Yes Yes
ISV Partner program logo usage Yes Yes
Partner certificate Yes Yes
ISV Partner program plaque N/A Yes
Application listed in Red Hat Partner locator Yes Yes
Sales and business development
Access to partner account manager N/A Yes
Presales on-site engagements N/A Yes
Special bid assistance N/A Yes
Access to Sales College/sales training webinars Yes Yes
Reseller privileges Yes Yes
Access to Red Hat and JBoss embedded pricing (separate agreement needed) N/A Optional