RSA Improves Agility with JBoss BRMS

July 13, 2012

RSA, a global insurance company, set out to increase revenue from online customers by presenting relevant, additional products during the online insurance quotation process. A new system helps increase revenue per customer and allows RSA business analysts to make dynamic changes to insurance rules.

Customer: RSA

Red Hat Business Partner: IBM
Industry: Insurance
Geography: EMEA
Country: United Kingdom


Business Challenge:

RSA set out to increase revenue from online customers by presenting relevant, additional products through an online insurance quotation solution.

Hardware:

IBM

Benefits:

The new system helps increase revenue per customer and allows RSA business analysts to make dynamic changes to insurance rules.

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Background:

With a 300-year heritage, RSA is one of the world’s leading multinational insurance groups. Today, it employs around 23,000 people, serving 17 million customers in 140 countries. Although its origins lie in London, RSA is a global company with businesses in both mature and emerging markets. It has major operations in the UK, Ireland, Scandinavia, Central and Eastern Europe, Canada, Asia, the Middle East, and Latin America.

Business Challenge:

Because the consumer insurance market is extremely competitive, it is imperative that a customer receives efficient, competitive, and comprehensive services on the RSA eChoice website. It is also important that RSA’s eBusiness team has the ability to modify business rules in a timely fashion to respond to changing market conditions.

Solution:

RSA implemented JBoss BRMS to allow their eBusiness team to make dynamic changes to the eChoice web application. Based on changing market conditions, the eBusiness team can now modify business rules without a change request from IT. JBoss BRMS was integrated with RSA’s existing infrastructure so that when a customer visits the eChoice website, the rules engine is consulted to present appropriate additional products along with the insurance quotation. The rules are in the system as a decision table, so non-technical staff can understand and modify them without IT staff support.

The implementation of JBoss BRMS allows RSA to respond more quickly to changing market conditions by giving nontechnical team members the ability to change business rules in real time. JBoss BRMS was easily integrated into the existing RSA infrastructure and will be able to accommodate future requirements. For example, RSA is looking at extending the use of rules to expedite the main quotation process.

Most importantly, the system has demonstrated superior performance, security, and reliability—critical characteristics of a system that underpins revenue generation for RSA.

Benefits:

The implementation of JBoss BRMS allows RSA to respond more quickly to changing market conditions by giving nontechnical team members the ability to change business rules in real time. JBoss BRMS was easily integrated into the existing RSA infrastructure and will be able to accommodate future requirements. For example, RSA is looking at extending the use of rules to expedite the main quotation process.

Most importantly, the system has demonstrated superior performance, security, and reliability—critical characteristics of a system that underpins revenue generation for RSA.

Learn more about JBoss BRMS.

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