Unlocking insights: digital experience research at Red Hat Summit 2024

Red Hat Summit 2024 brought together thousands of customers, partners, open source community members and technology industry leaders for an eventful week of Red Hat product announcements, education and collaboration. At the center of the bustling expo hall was the Experience Zone booth, where our Red Hat Digital Experience Research Program partnered with multiple research, design, and content teams to conduct 25+ peer-reviewed studies with event attendees. 

The Experience Zone booth at Red Hat Summit 2024

Through 1:1 interviews, usability tests, journey-mapping exercises, and surveys, we delved into the user experience—spanning Red Hat websites, services, support processes, and products. The digital experience-focused studies resulted in 350+ research interactions with customers, partners, and builders attending Red Hat Summit 2024. 

Abigail Browning (left), Red Hat Digital Experience Research Program Lead, conducts a 1:1 interview

Here is an overview of the digital experience research studies included in this year’s Experience Zone booth: 

Annual Digital Experience Survey

This survey was provided at Red Hat Summit to collect Red Hat website visitor jobs-to-be-done, the types of content website visitors find valuable and in what languages, and feedback on website usability and access management. The purpose of this research is to track year-over-year trends in customer and partner digital expectations and behavior to drive our digital experience strategy.

My Red Hat Experience 1:1 Interviews

My Red Hat is a new dashboard experience available to logged-in users. This research activity asked Red Hat Summit attendees to review a screenshot of the dashboard and provide feedback on the user interface, as well as help us rank a list of future enhancements.

Kristen Borgna (right), Red Hat Sr. Manager Digital UXD, conducts a 1:1 interview

Red Hat Product Docs Experience 1:1 Interviews

A new Red Hat Product Documentation experience was shared with interview participants to capture first impressions and uncover ways to enhance product docs usability and improve wayfinding.

Red Hat Product Trials Experience 1:1 Interviews

A new My Trials feature was shared with interview participants for usability testing, along with a discussion on the content and resources that are most needed when participating in a Red Hat product trial.

Ecosystem Partners Experience 1:1 Interviews

Researchers interviewing Red Hat’s partners at the booth explored the types of communications that partners find most valuable and discussed ways the Partner Connect website can better serve their needs.

Red Hat Blog Experience 1:1 Interviews

Researchers reviewed recent updates to the Red Hat Blog to uncover how interview participants navigate to topics of interest and discussed ways to improve article features.

Lauren Pritchett (right), Red Hat Manager Editorial Content Strategy, conducts a 1:1 interview

Influencing the future of Red Hat experiences

The feedback shared through the digital experience research studies will help influence and improve Red Hat’s website roadmaps, quality assurance, user requirements and the overall customer experience. Red Hat values input from the many types of users we serve across Red Hat’s digital channel. With the insights collected at Red Hat Summit 2024, the Red Hat Digital Experience Research Program will work with teams across Red Hat to analyze the results, surface top issues, and drive user-focused digital experience enhancements.

Members of the Red Hat Digital Experience Research Program at the Experience Zone booth

Whether you use Red Hat's products, services, or websites, each experience should work for you. And your input will help us tailor today’s experiences and influence tomorrow’s designs. Sign up here to become a research participant and help make our websites, services, and products more user-friendly.