Red Hat was faced with fragmented customer data scattered across multiple, incompatible systems. Recognizing that the ability to access clean data is critical to improve decision-making, Red Hat launched Customer 360. Using its own Red Hat® JBoss® Middleware
, Red Hat integrated customer data across its key systems―Salesforce.com, Oracle E-Business Suite, and Oracle Customer Data Hub. The integration lays the foundation for advanced customer analytics and better decision-making.