Customer expectations are changing in the modern digital age. As a result, retail establishments are rethinking how they serve and anticipate customer needs to deliver exceptional experiences online and in person. However, retailers may find the broad choice of digital transformation technology daunting. In addition, they must preserve investments in existing business systems while strategically adopting modern IT architectures and development methods. Together, Intel and Red Hat are developing new technologies to help retailers communicate with customers as individuals, engage in their areas of personal interest, and provide positive shopping experiences that can improve previous perceptions.