Join the Customer Reference Program

The Red Hat® Customer Reference Program lets Red Hat customers share successful Red Hat and JBoss® deployments publicly—with peers, press, technology leaders, and industry analysts. We focus on highlighting how you've used Red Hat solutions to improve the way you do business.


As a member of the Red Hat Customer Reference Program, you will have the opportunity to participate in various activities that will capture your experience with Red Hat and promote your success as an industry leader.

Check out our existing stories

So, what's your story?

Nominate your company for the Customer Reference Program today. Email for more information.

On this page:  Benefits  |  Opportunities  |  FAQs  |  More information

Program benefits

  • Share in Red Hat success. Align yourself with the top open source company in the world.
  • Get free publicity. Gain visibility and promote your business on Red Hat's dime.
  • Demonstrate thought leadership. Establish yourself as an industry leader.
  • Exchange information. Network with analysts, industry experts, and key Red Hat executives and developers while building a rapport with your peers from other companies.
  • Take advantage of program opportunities. Elevate your status at Red Hat events, private receptions with executives and key developers. Get invited to speak at local events, webinars, and privately with other clients.
  • Contribute. Share your comments and contribute to best practices.
  • Measure value. Get Red Hat's helps measuring the value of products and services for your company.

Red Hat reference opportunities

  • Case study
  • Video success story
  • Peer-to-peer conversations
  • Customer forums
  • Media, press, and/or analyst activities
  • Speaking engagements
  • Award nominations
  • Whitepapers

Frequently asked questions (FAQs)

How does the program work?

First, you identify the types of reference activities in which you would like to participate and determine the frequency and extent to which Red Hat can showcase your organization. Once you complete the nomination process to become a Red Hat customer reference, a member of the communications team will contact you to discuss the program in more detail.

What makes a good case study?

We want to focus on compelling stories. Regardless of the size of your company or your implementation, if there is a story to tell, we want to help you share it.

How much time do I have to commit?

Your involvement will vary depending on your availability and preferences. We work closely with you to manage our reference requests with your direction.

What details would I have to gather for the story?

Sample items that are helpful to ensure a successful story include approval to use your company name, permission for story publication, details about your company history and technology ecosystem, and so on.

What if my company will not allow public case studies?

There are still activities for participation which include direct interactions with peers, use-case profiles, industry analyst interviews, and thought-leadership articles. Also, we can work with you to determine additional customer reference options, such as anonymous case studies.

What are my responsibilities?

Work with Red Hat to plan and participate in the initial discussion. Review and approve the draft materials and additional customer reference initiatives.

How will the success story be used by Red Hat?

The story will be posted to our website and the press release will be posted to the news wire. It may also be featured in additional items, such as printed marketing collateral, Red Hat Magazine, videos, events, and other marketing programs.

Do I get to review the story before it is published by Red Hat?

You have full editorial control and approval over all content developed for your success story. We will never publish without your approval.

Who can I contact if I have questions about this process?

For questions, please email or reach out to your Red Hat account rep.

Next steps and more information