Building The Intelligent, Integrated Enterprise with JBoss Enterprise Middleware (ESB, BRMS, Data)

Learn about what makes an enterprise intelligent and integrated in today's business environment and how both new and older technologies are coming together to enable active business decisions.


Today's business environment exerts greater competitive pressure than previous years. Customers expect tailored products and services delivered at the point of pain, at a price driven by value. These products and services are expected to evolve as customer pain evolves.

How do companies respond to this pressure? By upgrading their IT infrastructure to be more integrated and agile, by leveraging built-in active decision making that analyzes ongoing business event streams, and by making decisions to respond to business events in real time. This is the essence of the intelligent, integrated enterprise.

Attend this webinar to learn:

  • What makes an enterprise intelligent and integrated in today's business environment
  • How new and older technologies are coming together to enable the intelligent, integrated enterprise.
  • What some of these technologies are: complex event processing, data virtualization, SOA, cloud services, emerging messaging technology, business rules management, and business process orchestration.
  • How JBoss Enterprise Middleware, notably the JBoss Enterprise SOA (ESB) and Data Services Platforms and JBoss Enterprise BRMS enable the intelligent, integrated enterprise.

Date: October 18, 2011

  • Available on-demand
Length: 01:00
Language: English
Audience: Business and Technical


Pierre Fricke Director of Product Line Management, SOA Platforms, Red Hat
John Graham Technical Development Manager - SOA, Red Hat

About Pierre Fricke : As Director of Product Line Management for Red Hat's JBoss SOA products, Pierre Fricke is responsible for driving the strategy and enterprise messaging for these Red Hat products. Starting with JBoss Portal and JBoss jBPM in 2005, Pierre led the product strategy and expansion into the integration and SOA market with the JBoss Enterprise SOA Platform which includes JBoss ESB, JBoss jBPM and JBoss Rules. Today, these products are the unit volume market leader or emerging strong challengers to long time incumbents. Pierre's focus is to expand Red Hat's market presence in integration, service-oriented architecture and business process automation, bringing the value of open source and community innovation to customers in these markets.
About John Graham: John Graham has been involved in enterprise software development for the past 15 years, most of which has concentrated on enterprise application integration and service-oriented architecture (SOA). He has also been involved with open source for the past eight years, and founded the Eclipse Data Tools Platform project, which he led from incubation through maturity at the Eclipse Foundation. As a member of JBoss by Red Hat, John has concentrated on SOA development tooling and most recently serves as the technical development manager for Red Hat’s JBoss Enterprise SOA Platform and JBoss Enterprise BRMS products. John blogs as often as he can at

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Time: 02:00 UTC / 7:30 a.m. (Mumbai) / 10 a.m. (Singapore) / 12 noon (Sydney)