Red Hat Enhances Business Collaboration With Partners in Europe


United States, September 1, 2008

Open source leader to pursue business opportunities with Advanced and Premier Partners; Provides onsite expertise for pre-sales engagements

Red Hat, Inc. (NYSE: RHT), the world's leading provider of open source solutions, today announced an initiative to collaborate on business opportunities with its Advanced and Premier Business Partners as a new benefit in the Partner Program and as a result of Red Hat's recently announced channel-centric sales model. A pilot program, in place over the past two months showed that customers see great benefit in working with Red Hat's top partners. In addition, Advanced and Premier partners can now engage Red Hat expertise onsite for defined pre-sales engagements.

The new benefit focuses on helping partners grow their business as the demand for Red Hat and JBoss continues to increase across their customer base. Leveraging partners and their knowledge of the local market, language and customer needs, Red Hat can increase the value it provides customers. Red Hat Advanced and Premier Business Partners and System Integrators may now apply for joint sales engagements on business opportunities. Participating partners are required to follow guidelines that provide service levels and response times and standardize the work flow and sales information feedback.

“With the new channel-centric sales model, Red Hat's Advanced and Premier Partners are our chosen route to market for every opportunity not related to named accounts“ said Petra Heinrich, Director, Channels EMEA at Red Hat. “Our Advanced and Premier Partners are well-skilled and trained and add a value-based dimension with their adjacent skills, market know-how and service offerings.”

“Participating in the pilot program intensified our business partnership with Red Hat. We work together even closer now, expand our customer base and sell more Red Hat subscriptions together with our services. Being a Red Hat Advanced Business Partner has been and continues to be a rewarding experience”, said Antoni Guillén, Managing Director ESSI Projects, Red Hat EMEA Infrastructure Partner of the Year for 2008.

Red Hat provides further value to Advanced and Premier Partners by enabling access to its expert pre-sales team to provide onsite support during the pre-sales phase of a business opportunity on a defined number of occasions. At present, the pre-sales program benefit is available for Advanced and Premier Partners in continental Europe, UK and Ireland. In countries with no dedicated Red Hat presence, the benefit may be available upon partner request. The scope of this program benefit includes:

● Support with Proof-of-Concepts
● Assessment and scoping system architectures workshops ● Support for partner sales and pre-sales teams in customer engagements on new Red Hat products ● Business and technical workshops on Red Hat products and solutions

“Although all of Red Hat's Advanced and Premier partners have undergone extensive sales and technical training, our own pre-sales team is extremely experienced and has access to expert know-how at all times. As our sales model has become more channel-centric, we are excited to be able to extend the expertise of this team to our partners and help them win in challenging sales situations”, Heinrich explained.”

To learn more about Red Hat's partner program in EMEA, visit

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About Red Hat, Inc.

Red Hat, the world's leading open source solutions provider, is headquartered in Raleigh, NC with over 50 satellite offices spanning the globe. CIOs have ranked Red Hat first for value in Enterprise Software for four consecutive years in the CIO Insight Magazine Vendor Value study. Red Hat provides high-quality, affordable technology with its operating system platform, Red Hat Enterprise Linux, together with applications, management and Services Oriented Architecture (SOA) solutions, including the JBoss Enterprise Middleware Suite. Red Hat also offers support, training and consulting services to its customers worldwide. Learn more:

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