Mazda Austria Standardizes Online Used Car Exchange on JBoss Enterprise Application Platform


NC, United States, August 22, 2011

Red Hat, Inc. (NYSE: RHT), the world's leading provider of open source solutions, today announced that Mazda Austria has reduced operating costs, enhanced employee productivity, and increased adaptability and manageability of its online car management systems with JBoss Enterprise Application Platform.

Founded in 1969, Mazda Austria GmbH is home to the company’s European headquarters, with approximately 600,000 cars sold since its inception. As the company’s online presence grew to meet the needs of prospective buyers, Mazda Austria set out to provide a cost-effective, flexible operating model for its online used car management system that could effectively enable daily adjustments and implement new requests in the system without a time delay. The company also wanted to make its online presence a strategic and integral part of its centrally managed distribution system, while reducing monthly costs accrued over the course of the used car management system’s re-integration.

The company went through several trials with numerous operating models for its online used car portfolio and ultimately selected JBoss Enterprise Application Platform as a flexible model for day-to-day use that implemented adjustments and requests in real-time. Objectbay, a Red Hat Premier Partner with middleware specialization, provided consulting and support services for the product’s entire lifecycle in order to facilitate the implementation as well as optimize cost benefits.

“The external operating model led to an unwanted dependence on the service provider, and the decision to implement JBoss Enterprise Application Platform was based on an analysis of the total cost of ownership calculated in the medium-term,” said Dipl.-Ing. Hans-Peter Petek, IT group leader at Mazda Austria in Klagenfurt. “But cost was just one factor -- the overall concept of the open source model was much more important. Based on our experience using JBoss Enterprise Application Platform, we are convinced that as an open source solution, it offers new functions more quickly than a proprietary software solution like IBM WebSphere.”

JBoss Enterprise Application Platform is based on open standards and integrates JBoss Application Server, JBoss Hibernate Framework, Enterprise Java Beans, JBoss Seam Framework, and other common open source Java technologies from into a comprehensive enterprise-ready solution for Java applications.

Since its launch in spring 2010, Mazda Austria’s new used car exchange has been accessible to the Austrian market. Authorized dealers in Austria can post vehicles to the used car exchange directly from the dealer management system via the new interface, and the sales department also has the option to offer fleet vehicles from the department’s fleet management system to the consumer via the used car exchange. The company is already considering a roll-out for other southeastern European countries that also fall within Mazda Austria’s territory.

To learn more about how Mazda Austria is using JBoss Enterprise Application Platform to transform its online used-car exchange, read the full case study at

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Ellen Healy
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