Everyone is a designer

David Burney

Ever struggled to explain why open source works? Why it's a better way to develop? The fastest way? The most valuable way? It can be hard to explain. There are plenty of metrics explaining why analytical processes improve ideas over time. But they leave out the hard-to-quantify value of innovation. That's where design thinking comes in.

Design thinking is a proven process to encourage creative thinking, drive cultural change and allow great ideas to become reality. Design thinking is an fundamental and organic part of the open source creative model. And with prominent write-ups and regular coverage in publications ranging from Harvard Business Review to The Wall Street Journal and Business Week, it's clearly becoming a mainstream strategy for companies seeking a competitive advantage.

In this session, hear how Red Hat uses design thinking, not only in the development of code, but in everyday business operations like sales, marketing, finance, legal, and human resources. Learn how you can apply this way of thinking to problems you're facing within your organization.