Digital badge guidelines

Red Hat digital badges are issued to Red Hat® customers, partners, and associates as a visual representation of their Red Hat Digital Credentialing Program-supported achievements. These digital badges are issued through Credly, which allows them to be verified and shared. It’s important that all digital badges follow the same visual language to maintain consistency and build trust.

Two digital badges with a diagram of minimum clear space, which is measured using the hat in the Red Hat logo

Red Hat digital badges come in different sizes and colors depending on the program and achievement. All digital badges have the same clear space—the space around the badge that should be clear of distracting graphics. The clear space should be about the width of the hat in the Red Hat logo on all sides.

Digital badge styles

There are two styles of digital badges: standard digital badges and Red Hat Certification digital badges. All digital badges start with an outlined rectangle on a 600x600 pixel artboard.

Standard digital badges

Image of the background and outline of a digital badge
Background and outline

Regardless of the height or content of the badge, standard digital badges always have a gray background with curved corners, surrounded by a darker gray outline.

Image showing four icons representing a lightbulb, an award ribbon, a laptop with people on a video call, and a group of people
Icons

The icon used in the upper right of each standard digital badge denotes the type of credential the badge represents and always appears in black.

Image of a digital badge that highlights the text on the badge, which is in Red Hat Display font
Typography

For maximum legibility, all text is typed in Red Hat Display at the same point size.

Image of a digital badge with a black secondary box at the bottom
Default color

For an individual badge, the default color for the secondary box is black.

Image of the secondary box on three badges starting with light red and ending with dark red
Tiers or levels

For badges that represent tiers or levels, like Ready, Advanced, and Premier, the secondary box can be set to shades of red.

Image of a digital badge with a gold secondary box
Programs with existing brand kits

If the program represented by the digital badge has an existing brand kit, a color from the program color palette can be used for the secondary box.

Red Hat Certification digital badges

Image of a digital badge black background with a gray outline
Background and outline

Regardless of the height or content of the badge, Red Hat Certification badges always have a black background with curved corners, surrounded by a gray outline.

Image showing one icon representing a certification
Icon

Red Hat Certification badges always use the same icon in the upper left corner of the badge. The icon is always white.

Image of a digital badge that highlights the text on the badge, which is in Red Hat Display font
Typography

For maximum legibility, all text is typed in Red Hat Display at the same point size. "Red Hat Certified" appears in Bold while all other text appears in Medium.

Image of a Certification digital badge with a red secondary box
Color

If a secondary box is necessary, it always appears in Red Hat red. Red Hat Certification badges do not use other colors to indicate tier or level.

Image showing six Rover badges in various colors

Are digital badges the same as Rover badges?

Digital badges on Credly are available for Red Hat associates, customers, partners, and certified professionals. Rover badges, which recognize company-internal awards and achievements, are only available for Red Hat associates and should only be used within the Rover interface.

Digital badges in use

Digital badges appear in the Credly interface and can also be shared on websites, social media profiles, or email signatures as a verifiable way to showcase achievements. They should always be used without modifications in a way that properly represents the achievement.

Illustrated image of digital badges being shared on a personal website

On a personal website or blog, use the full digital badge image with proper clear space. Embed the badge using Credly’s instructions so others can verify the achievement.

Illustrated image of two digital badges used in an email signature

In an email signature, ensure that the badge has proper clear space and is large enough for the text to be legible. Link the image to your verification page on Credly so others can verify the achievements.

Illustrated image of a digital badge being shared on a social media profile

Credly works with popular social and professional networking platforms. Follow Credly’s instructions to share a digital badge to a LinkedIn profile or other social media.

Illustrated image of a digital badge on a downloadable PDF certificate

Digital badges are available as downloadable certificates on Credly. Certificates include an image of the digital badge and can be printed as a physical record of the achievement.

Image of a digital badge that has been distorted and squished horizontally
Red X saying do not do this

Do not stretch or distort digital badges. Always resize the image proportionally if resizing is necessary.

Image of a digital badge that has been cropped to remove the margin on the sides
Red X saying do not do this

Do not crop or alter the shape of digital badges.

Image of a digital badge that has been altered to include another company's logo
Red X saying do not do this

Do not add other logos, badges, text, or other elements to digital badges.

Image of a digital badge that has been distorted and squished horizontally
Red X saying do not do this

Do not add any additional bounding shape or effects, like drop shadows, to digital badges.

Privacy Notice for Digital Credentialing

Red Hat leverages the services of Credly, a 3rd party data processor authorized by Red Hat and located in the United States, to assist in the administration of the Red Hat Digital Credentialing program. In order to issue you a Red Hat Digital Badge, your personal information (such as name, email address, location and digital badge earned) will be shared with Credly. You will receive an email notification from Credly with instructions for claiming the digital badge. Your personal information is used to issue your digital badge and for program reporting and operational purposes. It will be handled in a manner consistent with Red Hat privacy practices. The Red Hat Privacy Statement can be viewed here. Red Hat employees can view the Red Hat Employee Privacy Statement on Red Hat’s internal website under the Legal Policies page.
Please note that to use Credly’s services, you will need to sign up and create an account with Credly, and in doing so, you will be asked to agree to Credly’s privacy policy and terms of use which will apply to your use of Credly’s website. Visit credly.com/privacy to view Credly’s privacy policy or email privacy@credly.com. The privacy policy describes how Credly treats the information you and Red Hat share with them. Credly’s privacy policy also describes how to exercise data subject rights.