What's new
The Red Hat® Brand Standards is a living document that’s constantly improving. Each update is documented on this page.
Have feedback or want to suggest a new topic? Submit it here.
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Version 6.6
June 30, 2026
| Location | Type | Notes |
| Red Hat Developer branding handbook | A new handbook detailing Red Hat Developer program branding and design elements. | |
| Navigation | Introducing a new vertical nav, making it easier to understand the site’s information architecture and to differentiate between the primary and secondary navs. | |
| 3D | Updates to guidance for transparent materials and reflections, plus new examples of 3D in use and things to avoid. | |
| Employee resource groups handbook | Small content, link, and image updates. | |
| Foundations section | Small updates across all 6 pages bring updated images and links. A new bar at the bottom of each page has links for getting help, sharing feedback, and navigating to the next page or tab. |
Version 6.5
March 25, 2026
| Location | Type | Notes |
| Illustration | Introducing a new style for illustrations of people. The overview and people illustrations tabs have been refreshed with updated guidance. | |
| Hybrid style handbook | Introducing new colors and gradients, updated platform artwork, and a new base shape, plus refreshed images across all tabs. | |
| Product branding handbook | A new layout with tabs makes content easier to navigate. Content and images have been updated to reflect hybrid style and include more details about how different offering types are branded. | |
| Resources | Added links to regional events execution guidance and Adobe Content Hub, plus new sections for writing resources and resources for the press. | |
| UI icons | Updated content and images to reflect recent changes to the Red Hat UI icon style. | |
| Navigation | The digital badges page has been moved to the handbooks section. |
Version 6.4.2
December 23, 2025
| Location | Type | Notes |
| Brand platform | Updated images across the page and added more recent examples in the "Expressing our brand platform" section. | |
| Brand personality | Moved the tabs for the "how we sound" and "how we look" sections to the top of the page for visibility. | |
| What's new | Changed the layout of the page to tables to make it easier to list all changes made during future updates. | |
| Resources | Added a new card for Red Hat Developer branding guidelines in the "Ads and marketing resources" section. | |
| Event logos | Removed the AnsibleFest logo and guidelines (plus, refreshed the images across the page). | |
| Resources | Removed the link to AnsibleFest design guidelines in the "Event resources" section. | |
| Site wide | Fixed a bug that caused the secondary navigation to stick on some pages and scroll on others. The navigation will now stick on all pages. |
Version 6.4.1
November 3, 2025
| Location | Type | Notes |
| 3D | This new page dives deeper into how to achieve Red Hat's 3D style and how to use different kinds of 3D images in design and animation. | |
| Site wide | Generative AI information: Updates across the site provide information about when it is and is not appropriate to use generative AI to create new content or images. |
Version 6.4
September 24, 2025
| Location | Type | Notes |
| Brand architecture | A new page about the relationships between the Red Hat brand and other brands, like products, open source communities, IBM, and internal groups. | |
| Resources | A new page that consolidates the former “templates and additional resources” section into one list. Discover new resources and find familiar ones faster. | |
| Brand personality | Updates to the “How we sound” tab provide expanded guidance for Red Hat’s tone of voice. | |
| Color | A small update to the “Color swatches” tab adds a darker shade for each color in the information palette. | |
| Navigation | The “Templates and resources” drop down has been replaced by the new Resources page. | |
| Navigation | The “Red Hat and IBM” page has been replaced by the new Brand architecture page. |
Version 6.3
June 30, 2025
| Location | Type | Notes |
| Hybrid style handbook | A new handbook covering the creative theory and design details of hybrid style. | |
| Illustration | Updates to the architecture of the illustration page to make it easier to navigate plus details of a new style of mini illustration. | |
| Product branding handbook | Updated images show more recent product branding visuals. A new section includes details about using badged technology icons in marketplaces and catalogs. | |
| Partner handbook | A new section includes details about when and how partners should use badged technology icons in marketplaces and catalogs. | |
| Technology icons | Introducing a new method of adding badges to technology icons to more easily identify official Red Hat product listings in marketplaces and catalogs. |
Version 6.2
March 26, 2025
| Location | Type | Notes |
| Color | A refreshed layout with updated content provides a new way to learn how and when to apply the colors in the Red Hat color palettes. | |
| Event logos | An expansion of the Red Hat Summit logo page adds info about all types of Red Hat event logos, including AnsibleFest and regional events. |
Version 6.1
December 2, 2024
| Location | Type | Notes |
| Red Hat Summit logo | Introducing a (slightly) modified logo for Red Hat Summit 2025. The page has been updated to reflect the new logo design, but the guidance has not changed. |
Older versions
Have feedback on the Brand Standards? Submit it here.
Questions? Red Hatters can reach out via #help-brand on Slack.