What's new
The Red Hat® brand standards are a living document that’s constantly improving. Each update is documented on this page.
Version 6.4.1
November 3, 2025
3D
This new page dives deeper into how to achieve Red Hat's 3D style and how to use different kinds of 3D images in design and animation.
Generative AI info
Updates across the site provide information about when it is and is not appropriate to use generative AI to create new content or images.
Version 6.4
September 24, 2025
Brand architecture
A new page about the relationships between the Red Hat brand and other brands, like products, open source communities, IBM, and internal groups.
Resources
A new page that consolidates the former “templates and additional resources” section into one list. Discover new resources and find familiar ones faster.
Brand personality
Updates to the “How we sound” tab provide expanded guidance for Red Hat’s tone of voice.
Color
A small update to the “Color swatches” tab adds a darker shade for each color in the information palette.
Navigation
The “Templates and resources” drop down has been replaced by the new Resources page. The “Red Hat and IBM” page has been replaced by the new Brand architecture page.
Version 6.3
June 30, 2025
Hybrid style handbook
A new handbook covering the creative theory and design details of hybrid style.
Illustration
Updates to the architecture of the illustration page to make it easier to navigate plus details of a new style of mini illustration.
Product branding handbook
Updated images show more recent product branding visuals. A new section includes details about using badged technology icons in marketplaces and catalogs.
Partner handbook
A new section includes details about when and how partners should use badged technology icons in marketplaces and catalogs.
Technology icons
Introducing a new method of adding badges to technology icons to more easily identify official Red Hat product listings in marketplaces and catalogs.
Version 6.2
March 26, 2025
Color
A refreshed layout with updated content provides a new way to learn how and when to apply the colors in the Red Hat color palettes.
Event logos
An expansion of the Red Hat Summit logo page adds info about all types of Red Hat event logos, including AnsibleFest and regional events.
Version 6.1
December 2, 2024
Red Hat Summit logo
Introducing a (slightly) modified logo for Red Hat Summit 2025. The page has been updated to reflect the new logo design, but the guidance has not changed.
Version 6.0
October 28, 2024 (We are Red Hat Week)
Homepage
A new homepage design makes a big introduction to the Red Hat brand and adds more relevant links based on website usage data.
Brand platform
Introducing new brand platform statements and a new company mantra—a rallying cry that guides our work.
Brand personality
Updates to how Red Hat brand personality traits are defined plus expanded information on the role they play in how Red Hat looks and sounds.
The hat
New information about the history of the red hat, what fedoras mean to Red Hat, and how to use them.
Fonts and typography
An overhaul of the way Red Hat fonts are described and what typography at Red Hat looks like—based on our brand personality traits.
What's new
This page. It provides a single source of truth for updates to the brand standards over time.
Naming and trademarks
Changes to align terminology with the product branding handbook and updated legal guidance.
Color
A small update to add a new, darker 80 shade to each of our core and secondary colors. Try using these rich new shades for background elements or text.
Navigation
Updated site navigation includes tags that identify new and updated pages, adds external links, and a link to this page.
Version 5.9.1
September 17, 2024
ERG handbook
A new handbook with updated information about Employee resource groups (ERGs) and their branding.
Version 5.9
August 16, 2024
Product branding handbook
A new handbook detailing all the ways that Red Hat offerings show up in marketing materials, product interfaces, and other parts of the customer journey.
