What's new
The Red Hat® brand standards are a living document that’s constantly improving. Each update is documented on this page.
Version 6.4.2
December 23, 2025
| Location | Type | Notes |
| Brand platform | Updated images across the page and added more recent examples in the "Expressing our brand platform" section. | |
| Brand personality | Moved the tabs for the "how we sound" and "how we look" sections to the top of the page for visibility. | |
| What's new | Changed the layout of the page to tables to make it easier to list all changes made during future updates. | |
| Resources | Added a new card for Red Hat Developer branding guidelines in the "Ads and marketing resources" section. | |
| Event logos | Removed the AnsibleFest logo and guidelines (plus, refreshed the images across the page). | |
| Resources | Removed the link to AnsibleFest design guidelines in the "Event resources" section. | |
| Site wide | Fixed a bug that caused the secondary navigation to stick on some pages and scroll on others. The navigation will now stick on all pages. |
Version 6.4.1
November 3, 2025
| Location | Type | Notes |
| 3D | This new page dives deeper into how to achieve Red Hat's 3D style and how to use different kinds of 3D images in design and animation. | |
| Site wide | Generative AI information: Updates across the site provide information about when it is and is not appropriate to use generative AI to create new content or images. |
Version 6.4
September 24, 2025
| Location | Type | Notes |
| Brand architecture | A new page about the relationships between the Red Hat brand and other brands, like products, open source communities, IBM, and internal groups. | |
| Resources | A new page that consolidates the former “templates and additional resources” section into one list. Discover new resources and find familiar ones faster. | |
| Brand personality | Updates to the “How we sound” tab provide expanded guidance for Red Hat’s tone of voice. | |
| Color | A small update to the “Color swatches” tab adds a darker shade for each color in the information palette. | |
| Navigation | The “Templates and resources” drop down has been replaced by the new Resources page. | |
| Navigation | The “Red Hat and IBM” page has been replaced by the new Brand architecture page. |
Version 6.3
June 30, 2025
| Location | Type | Notes |
| Hybrid style handbook | A new handbook covering the creative theory and design details of hybrid style. | |
| Illustration | Updates to the architecture of the illustration page to make it easier to navigate plus details of a new style of mini illustration. | |
| Product branding handbook | Updated images show more recent product branding visuals. A new section includes details about using badged technology icons in marketplaces and catalogs. | |
| Partner handbook | A new section includes details about when and how partners should use badged technology icons in marketplaces and catalogs. | |
| Technology icons | Introducing a new method of adding badges to technology icons to more easily identify official Red Hat product listings in marketplaces and catalogs. |
Version 6.2
March 26, 2025
| Location | Type | Notes |
| Color | A refreshed layout with updated content provides a new way to learn how and when to apply the colors in the Red Hat color palettes. | |
| Event logos | An expansion of the Red Hat Summit logo page adds info about all types of Red Hat event logos, including AnsibleFest and regional events. |
Version 6.1
December 2, 2024
| Location | Type | Notes |
| Red Hat Summit logo | Introducing a (slightly) modified logo for Red Hat Summit 2025. The page has been updated to reflect the new logo design, but the guidance has not changed. |
Version 6.0
October 28, 2024 (We are Red Hat Week)
| Location | Type | Notes |
| What's new | This page. It provides a single source of truth for updates to the brand standards over time. | |
| Homepage | A new homepage design makes a big introduction to the Red Hat brand and adds more relevant links based on website usage data. | |
| Brand platform | Introducing new brand platform statements and a new company mantra—a rallying cry that guides our work. | |
| Brand personality | Updates to how Red Hat brand personality traits are defined plus expanded information on the role they play in how Red Hat looks and sounds. | |
| The hat | New information about the history of the red hat, what fedoras mean to Red Hat, and how to use them. | |
| Fonts and typography | An overhaul of the way Red Hat fonts are described and what typography at Red Hat looks like—based on our brand personality traits. | |
| Naming and trademarks | Changes to align terminology with the product branding handbook and updated legal guidance. | |
| Color | A small update to add a new, darker 80 shade to each of our core and secondary colors. Try using these rich new shades for background elements or text. | |
| Navigation | Updated site navigation includes tags that identify new and updated pages, adds external links, and a link to this page. |