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Brand Standards
The Red Hat® brand standards are the source code of our brand. Using these brand standards as the starting point for all projects ensures that every interaction with Red Hat reflects our brand personality, aligns to our brand strategy, and uses a consistent visual language. Through consistency we create an authentic relationship and credibility with our customers, partners, and contributors.
Core brand elements
Our logo is a red hat with the words Red Hat.
Our core colors are red, black, and white.
Brand expression
Red Hat’s brand expression is how we adapt the way we apply our brand standards to meet the needs of our customers, partners, and associates. Function comes first—all of our communications should be clear and helpful. When we want to tell a more nuanced story, we can introduce expressive elements like colors from our extended color wheel, stylized typography, illustration, and more.
Functional
Expressive
What's new
Digital badges page
(May 2022) We’ve created a new page for Red Hat digital badges–shareable and verifiable credentials issued through our partner, Credly. This page includes details on the style and construction of the badges as well as examples of how badges should be used across various applications.
Red Hat logo updates
(March 2022) We’ve updated our Red Hat logo page with more specific information about our logo variations, using the logo on various background colors and images, and what the logo looks like in real-life applications.
The hat page
(March 2022) We’ve created a new page that goes into detail about the hat, including how to determine when it’s appropriate to use the hat alone and how to apply the hat as artwork versus using it to represent Red Hat.
Photography updates
(March 2022) We’ve updated our photography page with direction on when to use photography in your projects, direct links to Red Hat’s Photography Library, a checklist for choosing and taking pictures for Red Hat, additional information for associate photography, and examples of how photography is used in application.
