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The source code of our brand
Brand standards are the source code for our identity. They govern how we look and sound in all types of media. They're the codification of our rules, and important to follow. But, as with other collaborative efforts, they're a work in progress—always growing, improving, and adapting to meet new challenges.
Open. Authentic. Helpful. Brave.
We care about the first impression we make, and our brand personality is an important element of who we are. Our brand is open, authentic, helpful, and brave, and we want it to come across in every experience we create.