Red Hat brand standards.

The Red Hat® brand standards are the source code of our brand. Using these brand standards as the starting point for all projects ensures that every interaction with Red Hat reflects our brand personality, aligns to our brand strategy, and uses a consistent visual language. Through consistency we create an authentic relationship and credibility with our customers, partners, and contributors.

Learn more about our personality

Core brand elements

We always lead with Red Hat

We always lead with Red Hat.

Brand strategy

Our logo is a red hat with the words Red Hat.

Red Hat logo

Our core colors are red, black, and white.

Our font family has three styles

Our font family has three styles.

Fonts and typography

Brand expression

Red Hat’s brand expression is how we adapt the way we apply our brand standards to meet the needs of our customers, partners, and associates. Function comes first—all of our communications should be clear and helpful. When we want to tell a more nuanced story, we can introduce expressive elements like colors from our extended color wheel, stylized typography, illustration, and more.


Examples of functional brand expression at Red Hat


Examples of expressive brand expression at Red Hat

What's new

Red Hat technology icons.

Technology icon updates

(August 2023) We’ve updated the design of our technology icons (formerly known as product and service icons) and revamped the page to provide better guidance.

Red Hat UI icons.

UI icon updates

(August 2023) We’re launching a new set of Red Hat user interface (UI) icons and an updated page with information about them.

Several examples of Red Hat spelled incorrectly with x marks.

Naming and trademarks page

(August 2023) We’ve added a new page with details about how we name things at Red Hat and how to talk about our trademarks.

Red Hat Marketplace logo with clear space.

Red Hat Marketplace handbook

(August 2023) We're introducing a new concept called "Handbooks," or collections of related resources that detail how to apply our design language to specific topics. Explore our first handbook to learn about branding for Red Hat Marketplace.