This is the source code of the Red Hat brand.
Using these brand standards as the starting point for all projects ensures that every interaction our audiences have with Red Hat reflects our brand personality, aligns to our brand strategy, and uses a consistent visual language.
Why does that matter? Because it helps us create an authentic relationship and credibility with our customers, partners, and contributors.
No one innovates alone
Our brand platform builds on the foundation of our history, culture, and company strategy to ensure that our core message is consistent, no matter where or how we show up.
Our logo is a red hat with the words "Red Hat."
Our core colors are red, black, and white.
Our font family has 3 styles.
Our brand personality is open, authentic, helpful, and brave.
What's new
The brand standards are a living document, and we make improvements as our design language and resources change over time.
