The Red Hat® brand standards are the source code of our brand. Using these brand standards as the starting point for all projects ensures that every interaction with Red Hat reflects our brand personality, aligns to our brand strategy, and uses a consistent visual language. Through consistency we create an authentic relationship and credibility with our customers, partners, and contributors.
(November 2023) Red Hat has a new color palette. We've updated our guidance with more details about how and where to use our colors and added new interactive swatches for quickly copying hex codes.
(November 2023) In addition to the updates to our color palette, we've updated our guidance for creating Red Hat illustrations. Included are more details around our different illustration styles and how we illustrate people.
Partner handbook and co-branding
(October 2023) We've updated our guidance for partner marketing and co-branding with Red Hat.
Technical partner buttons page
(September 2023) We’re introducing a new way for Red Hat technical partners to indicate that their technology is certified for a Red Hat product.
Templates page updates
(August 2023) We’ve overhauled our templates page to make it easier to find the most recent versions of our templates for documents, presentations, business cards, email signatures, and more.
Naming and trademarks page
(August 2023) We’ve added a new page with details about how we name things at Red Hat and how to talk about our trademarks.
Technology icons updates
(August 2023) We’ve updated the design of our technology icons (formerly known as product and service icons) and revamped the page to provide better guidance.