The Red Hat® brand standards are the source code of our brand. Using these brand standards as the starting point for all projects ensures that every interaction with Red Hat reflects our brand personality, aligns to our brand strategy, and uses a consistent visual language. Through consistency we create an authentic relationship and credibility with our customers, partners, and contributors.
Technology icon updates
(August 2023) We’ve updated the design of our technology icons (formerly known as product and service icons) and revamped the page to provide better guidance.
UI icon updates
(August 2023) We’re launching a new set of Red Hat user interface (UI) icons and an updated page with information about them.
Naming and trademarks page
(August 2023) We’ve added a new page with details about how we name things at Red Hat and how to talk about our trademarks.
Red Hat Marketplace handbook
(August 2023) We're introducing a new concept called "Handbooks," or collections of related resources that detail how to apply our design language to specific topics. Explore our first handbook to learn about branding for Red Hat Marketplace.