The hat

When we need to represent Red Hat in a small space, or when the context of the Red Hat® brand is already clear, we can use the hat separately from the Red Hat logo.

Clear space around the hat should be approximately the height of the brim. Clear space is the area around the hat that should not have text, distracting graphics, or other logos.

Diagram of minimum clear space around the hat, measured using circles that are the size of the hat band.

General guidance

Regardless of how the hat is being used, make sure the hat is being used correctly and that we're protecting our trademarks.

The hat.
Do this

Use the hat as it is provided in full color or one of our core colors.

The hat stretched horizontally
Red X saying do not do this

Never stretch or distort the hat.

 Image showing misuse: The hat has been replaced with a legacy logo hat.
Red X saying do not do this

Never replace the hat with a legacy logo or another hat.

Image showing misuse: A person wearing the hat.
Red X saying do not do this

Never place the hat on a person, character, thing, or another logo.

Functional use of the hat

How we use the hat depends on what it represents in the design. When we use the hat to represent Red Hat in lieu of the full logo, the hat should always appear in red.

The hat as the favicon for redhat.com

The hat can be used in very small spaces where a full logo might not fit, like a favicon, but it should never be smaller than 16px (0.22in/5.5mm) tall. It’s alone here, so it’s full color.

The hat as the profile picture for social media.

The hat can be used in a profile image or avatar when it’s clear that it’s an official Red Hat account, like our corporate Twitter account.

The hat being used on a business card.

The hat is used alone on the front of our business cards because it’s clear from the text and the logo on the back that the card is from Red Hat.

The hat being used as artwork on a wall.

After the launch of our new logo in 2019, we placed a large hat inside the lobby of our corporate headquarters. The full Red Hat logo is displayed behind the reception desk in the lobby.

The hat as the profile picture for social media.
Do this

Use the full hat without modifications to represent Red Hat.

Image showing misuse: Cropped version of the hat as the profile picture for social media.
Red X saying do not do this

Do not use a cropped or modified version of the hat when representing Red Hat.

 Image showing misuse: The hat color has been changed to black in a profile picture for social media.
Red X saying do not do this

Do not use the hat in any color other than red when representing Red Hat. We are Red Hat, not black hat.

Image showing misuse: The hat has been flipped in a profile picture for social media.
Red X saying do not do this

Never flip or distort the hat.

Expressive use of the hat

When we use the hat as a decorative element, the full Red Hat logo should always be nearby. The hat can be used in any of our core colors (tints and shades of red, black, or white) and it may be cropped off the page or used as a pattern.

Using the hat as a pattern

The hat can be used as a pattern in any of our core color palette. The full Red Hat logo should always be visible nearby.

The hat being used as a pattern.

An easy way to quickly brand assets like email headers and social media posts is to use a subtle pattern of hats.

The hat being used as a pattern on a t-shirt.

A pattern of hats can be used on swag like this t-shirt found on the Red Hat Cool Stuff Store.

The hat being used as a pattern.
Do this

In a pattern, always use the hat alone in one of our core colors.

Image showing misuse: A blue hat being used as a pattern.
Red X saying do not do this

Do not use the hat in a color outside of our core color palette.

 Image showing misuse: The hat has been flipped.
Red X saying do not do this

Do not distort or change the orientation of the hat.

Image showing misuse: The hat has been combined with other icons.
Red X saying do not do this

Do not use the hat in a pattern of standard icons or other visuals.

Using the hat as key art

The hat can be used as key art on a design in the foreground or background, as long as the full Red Hat logo is visible nearby.

The hat being on the front and back of a notebook.

The hat is used as key art on the cover of this notebook, used large and wrapped around the back side.

The hat being used as a background image.

The hat is used as key art as part of the background in this social media graphic.

The hat being used as a background.
Do this

Use the hat as key art without modifications to the shape.

 Image showing misuse: The hat shape has been changed.
Red X saying do not do this

Do not change the shape of the hat or move pieces of it independently of each other.

 Image showing misuse: The hat color has been changed.
Red X saying do not do this

Do not use the hat in colors outside of our core color palette.

Image showing misuse: The hat has been combined with other icons.
Red X saying do not do this

Do not use the hat as key art on an otherwise busy design.

Using the hat in/as a frame

Sometimes we place the hat inside of a frame or use it as a frame for other artwork. This technique is used in limited circumstances when the context of the Red Hat brand is very clear. Share it with the Brand and Creative team before use.

The hat being used with expressive type.

The hat can be used inside of a bounding shape or frame to create depth, like in the expressive type in this social media post, when the full Red Hat logo is visible.

Type being used to fill the shape of the hat.

The hat can be used as a bounding shape or frame for an image or pattern when the full Red Hat is visible and the shape of the hat is preserved. Do you have your own ideas for the hat as a bounding shape? Share with the Brand and Creative team.

Red Hat trademarks

Aside from the Red Hat logo, our trademarks include the Red Hat wordmark and the names of certain products, services, and technologies. Using our trademarks correctly in documentation, web pages, marketing materials, and collateral is as important as using the logo correctly.