Color palette

Our official color was an easy decision. Red represents energy, strength, power, determination, passion, love, and courage. Red is the color of revolution.

After our logo, the color red is our most recognizable brand asset. Red is the color we use to make a big impression. When you need to be unmistakably Red Hat, this is where to start.

This is Red Hat red

Red Hat red

Use red with neutrals

Red Hat white to black palette


Color do’s and don’ts

Red is a powerful color. Use it carefully and thoughtfully.

Illustration of Red Hat technology, using red to call attention

Use red to call attention to Red Hat® products or important points.

Red to black gradient

Use gradients to darker shades of red, or even black.

Vibrant red rectangle over a black and white photograph

Use blending modes that keep the color vibrant.

White rectangle over two different reds turns pink

Don’t use transparent white on top of red. It looks pink.

Red to white gradient

Don’t use gradients to white or lighter shades of red.

Red transparent rectangle on top of black & white image

Don’t use transparent or tinted red overlays on images.


Use of Red Hat red in product promo banner

This social graphic uses white space and thoughtful pops of red to draw attention to the most important point.

Screenshot of a Red Hat twitter account page

This Twitter channel header graphic uses red for a big, eye-catching impact.

More about the Red Hat brand

We work to make sure open source ideas influence and improve the collaborative good works of others, in every walk of life. Wherever people pull together to solve a shared problem, Red Hat wants to lend a hand.

Cool Stuff Store

Cool Stuff Store

Your 1-stop shop for official Red Hat merchandise

Open Brand

The Open Brand Project

An open initiative to update and simplify our corporate logo and brand system

Open Source Stories

Open Source Stories

Films, articles, talks, and more about how open source is changing the world

Open Studio

Open Studio

Stories about Red Hat's in-house creative community

Tell us what you think

Everything that emerges from Red Hat is the result of open collaboration. A big part of our creative process is integrating your reactions and feedback.