Our official color was an easy decision. Red represents energy, strength, power, determination, passion, love, and courage. Red is the color of revolution.
After our logo, the color red is our most recognizable brand asset. Red is the color we use to make a big impression. When you need to be unmistakably Red Hat, this is where to start.
Use red to call attention to Red Hat® products or important points.
Use gradients to darker shades of red, or even black.
Use blending modes that keep the color vibrant.
Don’t use transparent white on top of red. It looks pink.
Don’t use gradients to white or lighter shades of red.
Don’t use transparent or tinted red overlays on images.
Cool Stuff Store
Your 1-stop shop for official Red Hat merchandise
The Open Brand Project
An open initiative to update and simplify our corporate logo and brand system
Open Source Stories
Films, articles, talks, and more about how open source is changing the world
Stories about Red Hat's in-house creative community