Following a parent brand strategy means we lead with the Red Hat® brand. Each product logo starts with the Red Hat logo and follows with the full product name. If the product has more than 1 version under a common product name, we add a third line in a lighter font weight.
Our product logos connect every new product or service to our parent brand, Red Hat. Their consistent format allows us to add new product logos to our portfolio without additional design or legal costs.
Red Hat product logos are produced in 2 full-color versions: standard and reverse. They are also produced in 2 one-color versions: white and black.
Add version numbers only for major releases.
Longer product names may have horizontal and stacked logo versions. The stacked versions fit better in vertical spaces.
Only use one-line logos for product interfaces where the product logo is too tall, or if space is limited.
Writing out product names
If the product logo is too tall, or space is limited, for any application aside from the product UI, write out the product name and use a Red Hat logo in a separate imprint area.
Product logos vs. product icons
Product logos use the Red Hat brand, capital letters, and a product logo, whereas components or features do not use the Red Hat name and aren’t capitalized. Product, components, features, or other offerings can use a product icon to distinguish them in catalogs and marketplaces, or to be adapted as artwork in marketing materials.
Product logos consist of the Red Hat logo and the product name spelled out. They create instant recognition for our parent brand and the product.
Product icons consist of a visual metaphor encased in a bounding shape. They can be developed for any Red Hat offering that needs to be visualized at a small scale where a product logo would not fit.
Product logos in use
There is no need to add a separate Red Hat logo on a swag item because product logos already include the Red Hat logo.
Product logos can combine with other visual elements to promote our products, like this social media post.