Following a master brand strategy means that we lead with the Red Hat® brand. Each product logo starts with the Red Hat logo and then follows with the full product name. If the product has more than 1 version under a common product name, we add a third line.
Our product logos connect every new product or service to our primary brand, Red Hat. Their consistent format allows us to add new product logos to our portfolio without additional design or legal costs.
Red Hat product logos are produced in 2 full-color versions: standard and reverse, and 2 one-color versions: white and black.
Add version numbers only for major releases.
Longer product names may have horizontal and stacked logo versions. The stacked versions fit better in vertical spaces.
Do solutions have logos?
Solutions adapt quickly to meet customer needs, and brand assets (including logos) are a long-term investment. So, solutions do not have their own logos. Instead, we use product logos under the Red Hat brand to talk about our solutions.
Use version numbers for major product releases.
Do not add version numbers for minor or "dot" releases.
Use product logos to represent our products and solutions.
Do not use legacy product or project logos to represent enterprise products.
Use dark color logos on light backgrounds, and vice versa.
Do not use a product logo on a background that is too light or dark, obscuring visibility.
Always use the Red Hat icon and product name together.
Do not use the product name without the Red Hat icon.