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Following a master brand strategy means we lead with the Red Hat® brand. Each product logo starts with the Red Hat logo and follows with the full product name. If the product has more than 1 version under a common product name, we add a third line.

Our product logos connect every new product or service to our primary brand, Red Hat. Their consistent format allows us to add new product logos to our portfolio without additional design or legal costs.

Standard product logo, minimum clear space

Product logo with variant, minimum clear space

Red Hat product logos are produced in 2 full-color versions: standard and reverse. They are also produced in 2 one-color versions: white and black.

Version numbers

Add version numbers only for major releases.

Stacked logos

Longer product names may have horizontal and stacked logo versions. The stacked versions fit better in vertical spaces.

Do solutions have logos?

Solutions adapt quickly to meet customer needs, and brand assets—including logos—are a long-term investment. Because of this, solutions do not have their own logos. Instead, we use product logos under the Red Hat brand to communicate our solutions.

Product logos in use

Do this

Use version numbers for major product releases.

Do not do this

Do not add version numbers for minor or "dot" releases.

Do this

Use product logos to represent our products and solutions.

 

Do not do this

Do not use legacy product or project logos to represent enterprise products.

Do this

Use dark color logos on light backgrounds, and vice versa.

Do not do this

Do not use a product logo on a background that is too light or dark, obscuring visibility.

Do this

Always use the Red Hat icon and product name together.

Do not do this

Do not use the product name without the Red Hat icon.

Red Hat Enterprise Linux 8 t-shirt

There is no need to add a separate Red Hat logo on a swag item because product logos already include the Red Hat logo.

Product logos can combine with other visual elements to promote our products, like this social media post.