Throughout history, red hats have been worn as symbols of revolution, emancipation, and liberation. Our red hat symbolizes software freedom.
The first red hat, worn by co-founder Marc Ewing, was a Cornell lacrosse cap. He wore it so he could be easily found in the Carnegie Mellon University computer lab where he helped people. The first Red Hat® logo was a clip art top hat. From there we changed it to a man running while wearing a large red Panama hat. Our next logo was "Shadowman" wearing a red fedora, a symbol from our early days, when our founders embraced our outsider, subversive, revolutionary reputation and ran with it. Part superhero, part private detective, Shadowman was the guy in the red hat, the one who could help you with your computer.
The hat in our logo is the same fedora worn by Shadowman, and is an embodiment of the trust and goodwill we built with our customers, partners, and community as we grew from upstart to mainstream.
Today, when people need help with enterprise open source technology, they look for the red hat.
Business partners can download the logos they’re entitled to use by logging in to Red Hat Partner Connect.
Most of the time, the standard logo is the best choice. It fits best in spaces that are wider than they are tall.
The hat and wordmark are the same size as logo A, but they’re stacked instead of side by side. It fits best in spaces that are more square.
The smaller text puts the emphasis on the hat, and works best at large scales so the text is easy to read.
The combination of small text and a stacked layout is perfect for making the most of square spaces, like signage.
The hat alone
In very small spaces, use the hat alone. The hat should never be smaller than 16px (.22 in/5.5mm) tall.
When it’s alone, the hat should always be red.
Our logos need room to breathe. "Clearspace" is the area around the logo that should be free of text, distracting graphics, or other logos. This ensures that nothing interferes with the visual impact of our logos.
For example, placing a headline or phrase like "the open source leader" near the logo implies it is a corporate slogan. It isn’t.
When we place other design elements too close to the logo, it can diminish the significance of our logo.
For logos A and B and the wordmark alone, the clearspace should be at least the height of the letter "e" all the way around the logo.
For logos C and D, the clearspace should be at least twice the height of the letter "e" all the way around the logo.
For the hat, the clearspace should be at least the width of the brim.
When the logo is on a color background, the first priority is visibility. Switch the type color accordingly. Black type is for light backgrounds, white type is for dark backgrounds.
If you can’t print the logo in full color, or if the background is red, use the 1-color version. When you can, choose the red version over white or black.
If you’re using the hat alone, it must be red, not white or black. It can be in full color or 1 color.
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