Universal logo guidelines
Universal logos give Red Hat® groups a unified visual identity that makes it easy to identify an official group, team, tool, or program as official and different from our products. If you need a logo for something that doesn’t fit in the other logo categories, start with a universal logo.
Minimum clear space for product logos is the size of the “e” in the word “Red.” Clear space is the space that should be free of other logos or distracting graphics so that the product logo is visible and stands out on its own.
Universal logos are produced in standard and reverse full color versions, as well as one-color versions in white, red, and black. Use the one-color versions only when you need less colors due to limitations like printing cost.
A template built for flexibility
All universal logos are built on a template which places the words "Red Hat" first, followed by a group name written in bold. We utilize descriptive naming to differentiate between teams, tools, and programs.
Names should be professional and customer-facing, and must include an identifying descriptor like Red Hat Technical Account Manager or Red Hat Certification Team.
What if my group has a sub-program?
Complex programs can use universal logos that include the name of sub-programs instead of creating new universal logos for each initiative. If you need a universal logo that includes a sub-program, the Brand and Creative team can provide that version for you.
What if I need to use my logo in an interface?
Horizontal versions of our universal logo should only be used in the headers of online interfaces or tools. If you need to use your logo in the header of an online interface or tool, the Brand and Creative team can provide a horizontal version of the universal logo.
Universal logos in use
Customize team presentation title slide and document headers with your universal logo.
Universal logos have the hat and company name incorporated in the logo already, so you don’t have to include an additional Red Hat logo.
The one-line version of your universal logo should only be used in an interface where space is constrained, like the Red Hat Marketplace header.
Use your universal logo with other Red Hat visuals on swag to represent your team or program.
Use the universal logo as it is provided.
Do not replace the hat with another element.
Ensure that the name is approved by Naming and Legal, and that you use an official universal logo. Request one here.
Do not create your own logo or custom text lockup for your team. It’s important that we use a consistent design for all logos.
Keep all logo elements proportional to each other.
Do not disproportionately scale individual logo elements.
Always use universal logos independently.
Do not co-brand universal logos.
