Naming and trademarks
When we name things at Red Hat, we follow the parent brand strategy and use a descriptive name that makes it clear what the name represents. Before you create a new name for anything at Red Hat, you must get approval from the Naming team and Legal department.
Every name should clearly explain what it represents using descriptive language. For products, teams, and internal tools, the words ‘Red Hat’ should always be included. This strategy helps our employees, customers, partners, and end users quickly identify Red Hat® offerings and initiatives, which makes documentation, navigation, searching—and ultimately purchasing—easier.
Teams, tools, and programs
Teams, tools, and programs use the universal logo format. This format pairs the name with the fedora icon and a dividing line, making the relationship to the company clear. Learn more about universal logos.
Components, features, and operators
Components, features, and operators do not have logos because they are not products. You should type out the name in our font rather than using a logo. These offerings can also have a technology icon to distinguish them in catalogs and marketplaces. Learn more about technology icons.
Referring to Red Hat
The Red Hat trademark is always written as two separate, capitalized words. Always use the same typeface for “Red Hat”’ that you use for the rest of the text, and keep both words on the same line whenever possible. We do not translate “Red Hat” into other languages.
A registered trademark symbol (®) should be used afer the first use of “Red Hat” as an adjective (for example: “Try a Red Hat® product today”). We do not add ® after “Red Hat” when referring to the company itself.
Type Red Hat as two separate, capitalized words.
Do not combine Red Hat into one word or use the words in lowercase.
Whenever possible, keep the words “Red Hat” on the same line of text.
Avoid splitting the words Red Hat across two lines of text.
Regardless of the language of the content, always refer to Red Hat in English, in Latin characters.
Do not translate “Red Hat” into another language, even when the rest of the text is not in Latin characters.
Product names and trademark usage
The following is a comprehensive list of Red Hat product names with trademark symbols incorporated where necessary. Note the registered trademark symbols only need to be used in the first reference to the product name.
Red Hat® Ansible® Automation Platform (see note 1)
Red Hat® Ansible® Automation Platform on Microsoft Azure
Red Hat® Enterprise Linux® (see note 2)
Red Hat® Enterprise Linux® for SAP® Solutions
Red Hat® OpenShift® (see note 3)
Red Hat® OpenShift® Service on AWS (see note 4)
Microsoft Azure Red Hat® OpenShift® (see note 5)
Red Hat® OpenShift® on IBM Cloud
Red Hat® OpenShift® API Management
Red Hat® OpenShift® Container Platform
Red Hat® OpenShift® Data Foundation
Red Hat® OpenShift® Data Science
Red Hat® OpenShift® Dedicated
Red Hat® OpenShift® Kubernetes Engine
Red Hat® OpenShift® Platform Plus
Red Hat® Ceph® Storage Red Hat® Certificate System
Red Hat® Data Grid
Red Hat® Device Edge
Red Hat® Fuse
Red Hat® Insights
Red Hat® Integration
Red Hat® JBoss® Enterprise Application Platform
Red Hat® JBoss® Web Server
Red Hat® OpenStack® Platform
Red Hat® Quay®
Red Hat® Runtimes
Red Hat® Satellite
1. You can use Ansible on its own after the first use.
2. You can use RHEL after the first use of the full product name in technical, customer-facing documentation.
3. You can use OpenShift on its own after the first use.
4. Only use ROSA after the first use of the full product name or in headlines and other call-outs with character restrictions.
5. Never shorten to ARO.
Copyright and boilerplate
Every web page and the last page of a printed document should have a copyright notice and trademark attribution in the footer. The boilerplate wording is specific to the number of trademark entities on the page. Start with a basic boilerplate (© 2023 Red Hat, Inc.) and customize it with the specific information about trademark attributions necessary.
Red Hat partners with questions about how to articulate their partnership with Red Hat should contact their partner account manager or regional representative.
Red Hat associates can view the Naming page on The Source (Red Hat credentials required) or contact their marketing account manager.