An endorsement logo is used to lend Red Hat’s credibility and reputation to an initiative or another brand. Endorsements allow us to have a presence in stories and messaging that are different from our core brand, strategically market ourselves to different audiences, and link initiatives back to Red Hat.
Supported by Red Hat means Red Hat provides funding and resources, but the endorsed brand has its own look and feel apart from Red Hat. The Red Hat® brand gives additional equity and credibility to the endorsed brand.
Sponsored by Red Hat means Red Hat is providing funding and resources in a long-term initiative with the endorsed brand, which should follow Red Hat’s corporate guidelines to the best of its ability.
Built on Red Hat means Red Hat software is embedded in another technology, solution, software, or hardware. This logo can be used to show that solutions are running on Red Hat software.
Presented by Red Hat means that Red Hat is curating content, experiences, or initiatives that are focused on principles (like open source) that Red Hat believes in, rather than our products.
What if none of the endorsement types align to Red Hat’s relationship with my brand or initiative?
Some scenarios justify using a more descriptive endorsement than one of the types outlined above. If your brand or initiative doesn’t align to one of the types of endorsements provided, reach out to email@example.com.
Opensource.com is a community that is funded and supported by Red Hat. The website maintains its own brand apart from Red Hat, and uses the "Supported by Red Hat" endorsement logo.
The Women in Open Source Award is a long-term sponsorship to celebrate open source innovations contributed by women. It uses the "Sponsored by Red Hat" endorsement logo.
IBM uses the "Built on Red Hat" endorsement logo when featuring content about IBM software that is built on, runs on, or is certified by, Red Hat technology.
Compiler worked with the Brand Team to create a modified version of the "Presented by Red Hat" endorsement to more accurately describe the relationship between Red Hat and the initiative.
Use the full endorsement logo to clearly show the type of endorsement Red Hat has given.
Do not rearrange, distort, or remove any elements of the endorsement logo.
Size and place the endorsement logo appropriately in order to complement the main message.
Do not make the endorsement logo more prominent than the endorsed brand or initiative.
Should I use an endorsement logo at my next event?
While endorsement logos are helpful for showing Red Hat’s contributions to an initiative, we encourage using the Red Hat logo for short-term sponsorships, specifically when our logo will stand beside other companies’ logos.
Use the Red Hat logo for a short-term sponsorship or when our logo will stand beside other companies’ logos.
Do not use an endorsement logo in applications where there will be other companies’ logos.