Endorsement logo guidelines
An endorsement logo is used to lend Red Hat’s credibility and reputation to an initiative or another brand. Endorsements allow us to have a presence in stories and messaging that are different from our core brand, strategically market ourselves to different audiences, and link initiatives back to Red Hat.
Support by Red Hat means Red Hat provides funding and resources, but the endorsed brand has its own design language apart from Red Hat. The Red Hat® brand gives additional equity and credibility to the endorsed brand.
Sponsored by Red Hat means Red Hat is providing funding and resources in a long-term initiative with the endorsed brand, which should follow Red Hat's corporate guidelines to the best of its ability.
Presented by Red Hat means that Red Hat is curating content, experiences, or initiatives that are focused on principles (like open source) that Red Hat believes in, rather than our products.
This logo is reserved for use by IBM only. Built on Red Hat means Red Hat software is embedded in another technology, solution, software, or hardware.
What if none of the endorsement types align to Red Hat's relationship with my brand or initiative?
Some scenarios justify using a more descriptive endorsement than one of the types outlined above. If your entity or initiative doesn't align to one of the types of endorsements provided, reach out to your marketing account manager or Red Hat contact.
Applying endorsement logos
The Code Comments podcast team worked with the Brand Design team to create a modified version of the "Presented by Red Hat" endorsement to more accurately describe the relationship between Red Hat and the initiative.
Use the full endorsement logo to clearly show the type of endorsement Red Hat has given.
Do not rearrange, distort, or remove any elements of the endorsement logo.
Use an endorsement logo in a way that makes the relationship between your entity and Red Hat clear.
Do not use Red Hat branding or make it appear as though Red Hat created your materials.
Should I use an endorsement logo at my next event?
While endorsement logos are helpful for showing Red Hat's contribution to an initiative, we encourage using the Red Hat logo for short-term sponsorships, specifically when our logo will stand beside other companies' logos.
Use the Red Hat logo for a short-term sponsorship or when our logo will stand beside other companies’ logos.
Do not use an endorsement logo in applications where there will be other companies’ logos.