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Initiative logos are an extension of our flexible logo system. They use a graphic in the style of our standard icons that is specific to the initiative’s mission and goals. Since they don’t include the fedora icon, they must always be used with the Red Hat® logo. They will also need more design support and resources over the life of the program than our other logo styles need.

Example of an initiative logo with proper clear space

Clear space is the area around the logo that should not have text, distracting graphics, or other logos. The clear space for initiative logos is at least the height of the letter "e" in the word "Red."

Example of an initiative logo with proper clear space from the Red Hat logo

Whenever an initiative logo is used, the Red Hat logo should always be included nearby. Clear space between the two logos should be at least the height of the letter "e" in the initiative logo, but the size of the Red Hat logo can change.

Red Hat initiative logo example in red and black
Red Hat initiative logo example in red and white
Red Hat initiative logo example in white
Red Hat initiative logo example in red
Red Hat initiative logo example in red

Initiative logos are produced in 2 full-color versions: standard and reverse. They are also produced in 3 one-color versions: red, white, and black.

Who should use an initiative logo?

The Brand and Creative team recommends initiative logos to accommodate only the needs of specific established programs or groups.

Initiative logos will be considered for:

a green check iconPrograms or groups that facilitate expression and community globally inside and outside of Red Hat.

a green check iconGroups that promote active Red Hat initiatives.

a green check iconPrograms or groups that increase familiarity and positive sentiment with the Red Hat brand, both internally and externally.

a green check iconGroups that engage with Red Hat communities, partners, or customers in unique ways.

Initiative logos will not be considered for:

A red x iconA Red Hat team, department, or product. These groups should use a universal logo.

A red x iconA Red Hat product or service. These follow our product branding strategy.

A red x iconGroups that need to add a sub-program or other supporting text, like a region, to their logo.

If you feel that your group meets the qualifications for an initiative logo, reach out to brand@redhat.com for more information.

Initiative logos in use

Red Hat Innovation Awards 2022 social media post with the Red Hat logo and a diamond pattern that matches the initiative logo.

Use initiative logos with other Red Hat brand elements like illustrations and patterns for visual interest, but always maintain proper clear space between the logo and other elements.

Example of an initiative logo being used on a presentation slide

When including an initiative logo on a digital application, always include the Red Hat logo somewhere on the layout.

T-shirt with both the Red Hat logo and the Red Hat Open Studio Community initiative logo.

On swag or other multisided applications, we include the Red Hat logo in a separate imprint area as needed.

Initiative logos for Red Hat Military Veterans, Red Hat B.U.I.L.D., Red Hat Pride, and Red Hat Neurodiversity.

Diversity, Equity, and Inclusion (DEI) communities use initiative logos with color to represent their people and cultures. Other initiatives do not use colors beyond red. Learn more about DEI community logos.

Example of an Initiative logo created by the Brand and Creative team

Do this

Work with the Brand and Creative team to create an initiative logo that fits your program.

Example of an initiative logo that was not created using the template

Do not do this

Do not create an initiative logo on your own, even if you use Red Hat icons.

Red Hat Live initiative logo used with the text and the graphic without modification

Do this

If you scale the logo, the elements should be grouped and scaled together.

Red Hat Live initiative logo used incorrectly with the graphic stretched and distorted.

Do not do this

Do not modify the logo or scale pieces independently.

Red Hat Craft Fair initiative logo used with the Red Hat logo with proper distance between them.

Do this

Always use initiative logos with the Red Hat logo separately nearby.

Red Hat Craft Fair initiative logo used in a co-brand with the Red Hat logo.

Do not do this

Do not co-brand initiative logos with another logo.

Red Hat Open Studio Community initiative logo with the graphic in red only.

Do this

Use your initiative logo in the color versions that were provided.

Red Hat Open Studio Community initiative logo with the graphic in red, blue, and navy.

Do not do this

Do not use a color other than red unless the logo is for a DEI community.

Red Hat Innovator in the Open initiative logo used without modifications.

Do this

Use the initiative logo only in the layouts provided.

Red Hat Innovators in the Open initiative logo used with additional text.

Do not do this

Do not add extra text or other elements to the logo.

Red Hat University logo used with the provided graphic.

Do this

Use the text and icon together as provided without any modifications.

Red Hat University logo used with a mini-spot illustration of a light bulb.

Do not do this

Do not replace the icon with another style of illustration or another element.

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