Initiative logo guidelines
Initiative logos are an extension of our flexible logo system. They use a graphic in the style of our icons that is specific to the initiative’s mission and goals. Since they don’t include the fedora icon, they must always be used with the Red Hat® logo. They will also need more design support and resources over the life of the program than our other logo styles need.
Clear space is the area around the logo that should not have text, distracting graphics, or other logos. The clear space for initiative logos is at least the height of the letter "e" in the word "Red."
Whenever an initiative logo is used, the Red Hat logo should always be included nearby. Clear space between the two logos should be at least the height of the letter "e" in the initiative logo. The size of the Red Hat logo can change.
Initiative logos are produced in standard and reverse full color versions, as well as one-color versions in white, red, and black. Use the one-color versions only when you need less colors due to limitations like printing cost.
Who should use an initiative logo?
Initiative logos should be created in collaboration with the Brand and Creative team. Do not create your own initiative logo.
Initiative logos will be considered for:
- Programs or groups that facilitate expression and community globally inside and outside of Red Hat.
- Groups that promote active Red Hat initiatives.
- Programs or groups that increase familiarity and positive sentiment with the Red Hat brand, both internally and externally.
- Groups that engage with Red Hat communities, partners, or customers in unique ways.
Initiative logos will not be considered for:
- A Red Hat team, program, or department. These groups should use a universal logo.
- A Red Hat product or service. These follow our product branding strategy.
- A Red Hat event. Other than Red Hat Summit, events do not use logos.
- Groups that need to add a sub-program or other supporting text, like a region, to their logo.
If you feel that your group meets the qualifications for an initiative logo, reach out to your marketing Account Manager for more information. If you're not sure who your account manager is, reach out to the Brand and Creative team.
Initiative logos in use
Use initiative logos with other Red Hat brand elements like illustrations and patterns for visual interest, but always maintain proper clear space between the logo and other elements.
When including an initiative logo on a digital application, always include the Red Hat logo somewhere on the layout.
On swag or other multisided applications, we include the Red Hat logo in a separate imprint area as needed.
Diversity, Equity, and Inclusion (DEI) communities use initiative logos with color to represent their people and cultures. Other initiatives do not use colors beyond red. Learn more about DEI community logos.
Work with the Brand and Creative team to create an initiative logo that fits your program.
Do not create an initiative logo on your own, even if you use Red Hat icons.
If you scale the logo, the elements should be grouped and scaled together.
Do not modify the logo or scale pieces independently.
Always use initiative logos with the Red Hat logo separately nearby.
Do not co-brand initiative logos with the Red Hat logo or any other logo.
Use your initiative logo in the color versions that were provided.
Do not use a color other than red, unless the logo is for a DEI community.
Use the initiative logo only in the layouts provided.
Do not add extra text or other elements to the logo.
Use the text and icon together as provided without any modifications.
Do not replace the icon with another style of illustration or another element.
