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Initiative logos are an extension of our flexible logo system. Instead of the fedora icon, they use an icon that is more specific to the initiative’s mission and goals. Initiative logos vary from the master brand strategy and need more design support throughout the life of the program.
For all initiative logos, clear space should be at least the height of the letter "e" in the word "Red." Make sure to include all elements when measuring spacing. Whenever an initiative logo is used, the Red Hat® logo must always be included nearby, with clear space at least the height of the letter "e."
Initiative logos are provided only upon recommendation from the Brand and Creative team. The team will consider assigning an initiative logo if the group:
- Does not already exist as a product or team.
- Facilitates expression and community inside and outside of Red Hat.
- Promotes active Red Hat initiatives.
- Increases familiarity and positive sentiment with the Red Hat brand, both internally and externally.
- Engages with Red Hat communities, partners, or customers in unique ways.
D&I community logos represent groups of Red Hatters that promote or sponsor internal and external events to encourage diversity and inclusion. Because these logos need to represent the specific type of inclusivity the community offers, they can feature color in their icons in a way that other initiatives cannot.
Communities often use colors that best represent their mission and purpose. Programs that do not directly represent inclusivity and diversity use only our core color palette.
We use the rainbow to represent the Red Hat Pride D&I community.
The Unidos D&I community adds a hint of vibrant color to reflect the unity of the diverse group.
Initiative logos in use
Keep all design elements consistent.
Do not substitute the custom icon with another element.
Use an initiative logo for your program or group only if it is provided to you.
Do not create your own initiative logo.
Keep all logo elements proportional to each other.
Do not disproportionately scale individual logo elements.
Always use initiative logos independently.
Do not co-brand initiative logos or change their color.
Use the Red Hat logo wherever you place an initiative logo.
Do not use an initiative logo without a Red Hat logo.
Use the designated red icon for your initiative logo.
Do not use a color other than red unless the logo is for a D&I community.