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The words we choose are an important part of our brand voice, and so is the font we use. The way our words look reinforces the message they are communicating. The Red Hat® font family was designed for the Red Hat brand by type designer Jeremy Mickel in collaboration with our design teams.
In our font family, each character is made up of perfect circles and straight, even lines. The effect is a geometric, rational, and engineered font with human touches inspired by our brand’s history. The open feeling of the individual letters balances the tight spacing in between letters.
Our fonts are open licensed under the SIL International license and are available for anyone to download and use.
To use our fonts, you can:
- Access them preloaded in templates.
- Download and install them from our PNT portal or GitHub.
- Add them to your Google fonts options.
- Find them pre-installed on Red Hat-issued computers.
Red Hat fonts
Red Hat Display
Red Hat Display is used in headlines and to make big statements. Because Red Hat Display is intended for large sizes, it has more of our brand personality and voice, with even strokes, tight spacing, and tall, open letterforms. If you do not know which font to use, default to Red Hat Display.
Red Hat Text
Red Hat Text takes all of the personality from Red Hat Display and optimizes it for more demanding applications. It is easy to read in paragraphs and very small sizes, like in a whitepaper or a tooltip in an interface.
To increase readability at small sizes, Red Hat Text has more height difference between the upper and lowercase letters, more space between narrower characters, and more variation in the line weight.
Red Hat Display and Red Hat Text support the extended Latin character set and work for most European languages. For other languages like Chinese, Japanese, Korean, and Cyrillic, use the Noto Sans font family.
Noto is an open license font family from Google that was developed to support all languages without the little boxes—known as tofu—that show up when a font does not support a character. The simple, clean design makes it a good counterpart to the Red Hat type family.
Download Red Hat Display, Red Hat Text, or Noto Sans to create Red Hat materials.
Do not use type other than Red Hat Display, Red Hat Text, or Noto Sans for Red Hat materials.
Using type at Red Hat
Whether you are using type to simply convey information or are using it as an expressive design element, it should look and feel like Red Hat.
We use sentence case—not all caps or title case—in Red Hat materials, including headlines (we use title case for titles). Type in all caps implies that we are yelling or overly aggressive. Sentence case is more authentic, friendly, and realistic, and it lets capitalized words stand out. For guidance on capitalizing words, review the Red Hat corporate style guide.
Always use sentence case in Red Hat materials, even for headlines.
Do not use all caps.
Belt and suspenders
Just like you do not need to wear both a belt and suspenders, there is no need to use more than 1 type of emphasis—like bold, italics, or underline—at a time.
Use 1 treatment to create hierarchy or emphasis.
Do not use more than 1 type of emphasis at a time.
The empty space around the elements of any design is known as white space. Using white space effectively can highlight our message and help communicate some of the key attributes of our brand personality.
Leaving plenty of white space makes our brand feel open and inviting, and focusing on 1 or 2 key messages instead of filling every space makes our brand feel confident and bold.
Use a lot of white space and minimal text, and leave a margin.
Do not crowd a small space with a lot of text or eliminate a margin just to create space for text.
Functional type conveys information and is often found in presentations, letterheads, templates, and collateral. Functional type is readable, legible, and straightforward. Its letters are not edited or moved around. It can be small and informative, like a paragraph explaining technical information; and it can be bold and assertive, like a big headline.
For print copy, use Red Hat Text for words 14 point or smaller and Red Hat Display for words 14 point or larger.
For digital copy, use Red Hat Text for words smaller than 18 pixels and Red Hat Display for words 18 pixels or larger.
Use Red Hat Text for body copy and Red Hat Display for headlines.
Do not use Red Hat Display for body copy or Red Hat Text for headlines.
Make use of large type.
Do not use small type just to make text fit.
Start here. Left justification is straightforward and rational. Paragraphs, logos, web content, and any collateral type should be left-justified.
Center justification focuses your attention on a central point, like in headers or captions in a presentation. This is not a good solution for body copy or if you have more than 30 words in a headline.
Only use right justification if the context demands it, like a narrow sidebar in collateral.
Never justify bodies of text. It leaves unsightly gaps in the text and is not suitable for any applications at Red Hat.
Recommended tracking and leading
Tracking is the horizontal space between letters. The tracking for the Red Hat font family is set to an optimal visual density for legibility.
Use the font’s default tracking.
Do not change the tracking.
Leading is the vertical space between lines of text, and it can be adjusted to improve the reading quality and efficiency of typography. Choosing the right leading is important because lines that are too open or too tight make reading difficult.
Use auto leading or between 1.2- to 1.5-times point size for smaller size type.
Do not use more than 1.5-times point size for leading.
Use 1.1-times point size for leading if type is above 150 pt.
Do not use auto leading for large text as it can look too loose.
Quotation marks, apostrophes, and primes
Quotation marks, apostrophes, and primes look similar but mean different things. The Red Hat font family uses slanted marks for quotation marks and apostrophes and straight vertical marks for primes.
Primes should be used only to designate feet and inches and not used interchangeably with quotation marks and apostrophes. Depending on the software you are using, you may have to switch them manually.
Type on the web
On our web properties, we use Red Hat Display for headers and calls to action (CTAs) but use Red Hat Text for body copy. We also use Red Hat Display for band header copy and Red Hat Text for band subhead copy.
Type can be more than informational—it can also be used to grab attention, emphasize an idea, or add to the literal meaning of words. Explore the possibilities, but keep in mind that expressive type can make translation, editing, and customization more complicated.
Customize type only if you are able to keep the shape of the letterforms.
Do not stretch, distort, or warp the type in any way that changes the shape of the letterforms.
Create hierarchy with different lines of text.
Do not use blocky text.
Our font contributions
Open design is important at Red Hat because our approach to open source extends beyond acquiring and liberating software. We hope that if we make and share something that is useful to us, it can be useful to someone else as well. This is why we created fonts for everyone to use, learn from, and improve upon. Keep in mind that we do not use these open source fonts in Red Hat-branded materials.
Liberation was created in 2007 to ease formatting issues when documents moved between open and proprietary office tools. It is built in 4 TrueType font families, including Liberation Sans, Liberation Sans Narrow, Liberation Serif, and Liberation Mono.
Overpass was created in 2016 and has expanded several times since then. Based on Highway Gothic, the font was originally used on U.S. highway signs and features 20 styles, including thin, light, light italic, regular, regular italic, semi-bold, bold, extra bold, and black.
We created and open sourced a family of handwriting fonts for the Because we had to article series in 2018. It includes 6 styles, each representing the women in technology highlighted in the articles.