Oh, hello there. You might have noticed something new around here. Something’s...different. No, we didn’t get a new haircut, but thank you for the compliment. Our unwavering commitment to open source? Nope, that’s still the same. The Red Hat logo?
Bingo.
You may have noticed we are evolving our logo, and you may be wondering why. “Why would you change our beloved Shadowman?” “Why would you stick with a fedora when you could pick a different hat like a fez?” “Why would you change something made in 1997, that year was the best - flannel shirts, boy bands, Titanic and Tamagotchis!”
All totally fair.
So here are some definitely-not-satirical-at-all-whatsoever reasons* for the change:
-
We thought about just letting people vote on a new logo, but then we remembered “Boaty McBoatface.” The Internet is not to be trusted, and we didn’t want to end up in a Hatty McHatface situation.
-
We found a note in a conference room that said “Disrupt the millinery industry???” and it kind of snowballed from there. (Psst, that means the hat industry. Don’t worry, we had to Google it too.)
-
We feel strongly about supporting tattoo artists, and wanted to send them more business.
-
We’ve been told that if you looked at the previous logo just right, it looked like two dinosaurs fighting. While that *sounds* like the coolest logo you could want, we decided it wasn’t quite what we were going for. And we didn’t want to get into a whole Jurassic Park thing.
-
We developed a twitch from the number of emails we received in which someone outside (or surprisingly inside) the company misspelled our name. RedHat, redhat, Redhat…
-
Everyone learns in kindergarten that you can’t fit a square peg into a round hole, but that didn’t stop us from trying to fit a rectangle logo into a square box (just picture a Twitter profile image).
-
We're not saying the Carmen Sandiego people were suing us about Shadowman. But we're not *not* saying that either...
All joking aside, go check out the full announcement of the Open Brand Project and dive into the nitty-gritty design details. This project has been more than two years in the making, and we did it out in the open—the Red Hat way. Thousands and thousands of survey responses and comments brought us to this point, and our internal creative community did an amazing job of updating our brand identity. We’re thrilled to be debuting it at Red Hat Summit next week in Boston.
Now if you'll excuse us, we have an appointment at the milliner.
저자 소개
Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies.
Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future.
채널별 검색
오토메이션
기술, 팀, 인프라를 위한 IT 자동화 최신 동향
인공지능
고객이 어디서나 AI 워크로드를 실행할 수 있도록 지원하는 플랫폼 업데이트
오픈 하이브리드 클라우드
하이브리드 클라우드로 더욱 유연한 미래를 구축하는 방법을 알아보세요
보안
환경과 기술 전반에 걸쳐 리스크를 감소하는 방법에 대한 최신 정보
엣지 컴퓨팅
엣지에서의 운영을 단순화하는 플랫폼 업데이트
인프라
세계적으로 인정받은 기업용 Linux 플랫폼에 대한 최신 정보
애플리케이션
복잡한 애플리케이션에 대한 솔루션 더 보기
오리지널 쇼
엔터프라이즈 기술 분야의 제작자와 리더가 전하는 흥미로운 스토리