Join Buddy Holtzendorf, Director of Enterprise Technology at General Motors, for an in-depth look at how one of the world’s largest automotive leaders is redefining its virtualization strategy. Facing the challenges of legacy technical debt and vendor lock-in, GM launched its "Next Generation Virtualization" initiative to modernize a massive infrastructure spanning two enterprise data centers and 48 manufacturing sites.
Live event date: Thursday, April 23, 2026 | 11 a.m. ET
On-demand event: Available for one year afterward
Buddy Holtzendorf
Director of Enterprise Technology, General Motors
Buddy Holtzendorf is an IT executive at General Motors, leading Compute Platform Services with a focus on hybrid-cloud, multi-cloud, and edge computing. He oversees Core Engineering, SRE, and Delivery teams to drive automation, orchestration, and self-service for IaaS and PaaS. Since joining GM in 2013, he has led major insourcing and platform modernization efforts. Prior to GM, he spent 12 years at Dell in leadership roles across SaaS, networking, server, and storage engineering. Earlier, he led large-scale data center deployments and private cloud operations for Fortune 50 clients. Outside of work, he enjoys golf, cycling, fly fishing, and family time.
