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Adobe, IBM and Red Hat Announce Strategic Partnership to Advance Customer Experience Transformation

Initial Focus on Regulated Industries Using Hybrid Cloud

SAN FRANCISCO, ARMONK, N.Y. and RALEIGH, N.C.

Adobe (Nasdaq: ADBE), IBM (NYSE: IBM) and Red Hat today announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the customer journey, driving improved engagement, profitability and loyalty.

Through this collaboration, Adobe, IBM and Red Hat are enabling organizations to deliver great digital experiences in any environment with flexibility and speed across the hybrid cloud, whether in on-premises data centers or across multiple public clouds.

Ashesh Badanisenior vice president, Cloud Platforms, Red Hat

As companies undergo their digital transformations and move core workloads to the cloud, the entire C-suite is facing a re-framing of their roles to meet customer demands – all while keeping security front and center. Chief Marketing Officers and Chief Digital Officers – particularly those working in regulated industries such as banking and healthcare – are finding that with the emphasis on data-driven marketing, they are now becoming stewards of critical enterprise and customer information. For these executives, the need to protect data while delivering meaningful customer experiences is paramount.

The partnership will initially focus on:

  • Deployment Flexibility with Hybrid Cloud: Adobe, IBM and Red Hat aim to enable brands to manage and deliver their content and assets within any hybrid cloud environment, from multiple public clouds to on-premise data centers. By certifying and delivering Adobe Experience Manager 6.5, part of Adobe Experience Cloud, to run on Red Hat OpenShift, the industry’s leading enterprise open source container platform, IBM will offer clients the flexibility to host, access and leverage data in the environment of their choice.

  • Adobe Enabled for Financial Services: Adobe joins IBM’s partner ecosystem as a strategic partner providing CX solutions for the IBM Cloud for Financial Services. Using the IBM Cloud for Financial Services, IBM will extend Adobe Experience Manager to professionals in this industry with the aim of helping them as they meet their security and regulatory requirements when delivering personalized experiences to their customers.

  • Adobe and IBM Services: IBM iX, the business design arm of IBM Services, will extend their offerings across all of Adobe's core enterprise applications. With broader, integrated support for clients across Adobe Creative Cloud, Adobe Experience Cloud, and Adobe Document Cloud, IBM iX will accelerate how global brands use data to design, implement, and scale personalized customer experiences to instill trust across every corner of their business.

"Now more than ever companies are accelerating their efforts to engage customers digitally," said Anil Chakravarthy, executive vice president and general manager, Digital Experience, Adobe. "We are excited to partner with IBM and Red Hat to enable companies in regulated industries to meet this moment and use real-time customer data to securely deliver experiences across any digital touchpoint, at scale and compliant with regulations."

"The reality is that today, businesses across industries are operating in an experience first world where it is possible to gain immense value from data if trust and technology flexibility are central to the equation," said Bridget van Kralingen, senior vice president, IBM Global Markets. "It is with these principles as the focus of our partnership – bringing Adobe’s marketing expertise, IBM’s industry domain knowledge and the open innovation of Red Hat –that will give clients the confidence to use their data for new competitive advantage." 

"Being competitive in the digital economy requires delivering innovation quickly," said Ashesh Badani, senior vice president, Cloud Platforms, Red Hat. "Through this collaboration, Adobe, IBM and Red Hat are enabling organizations to deliver great digital experiences in any environment with flexibility and speed across the hybrid cloud, whether in on-premises data centers or across multiple public clouds."

As part of the partnership IBM has named Adobe its "Global Partner for Experience" and will begin adopting Adobe Experience Cloud and its enterprise applications to transform its own global marketing.

About Adobe Experience Manager

Adobe Experience Manager is recognized by major industry analyst firms as the most advanced enterprise application for digital experience management, integrating scalable, secure and agile content management (CMS), digital asset management (DAM), digital signage management and customer communication (CCM) applications. Industry analysts have named Adobe a leader in over 25 major reports focused on experience – more than any other technology company.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

About IBM

To learn more about how IBM is working with Adobe and to enable enterprises to transform with cloud and AI technologies and services, visit www.ibm.com/adobe-partership or engage with us on Twitter @ibm.

Sobre a Red Hat

Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies. Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future.

Declarações inovadoras

Certain statements contained in this press release may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to any historical or current fact. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including: risks related to our pending merger with International Business Machines Corporation, the ability of the Company to compete effectively; the ability to deliver and stimulate demand for new products and technological innovations on a timely basis; delays or reductions in information technology spending; the integration of acquisitions and the ability to market successfully acquired technologies and products; risks related to errors or defects in our offerings and third-party products upon which our offerings depend; risks related to the security of our offerings and other data security vulnerabilities; fluctuations in exchange rates; changes in and a dependence on key personnel; the effects of industry consolidation; uncertainty and adverse results in litigation and related settlements; the inability to adequately protect Company intellectual property and the potential for infringement or breach of license claims of or relating to third party intellectual property; the ability to meet financial and operational challenges encountered in our international operations; and ineffective management of, and control over, the Company's growth and international operations, as well as other factors contained in our most recent Quarterly Report on Form 10-Q (copies of which may be accessed through the Securities and Exchange Commission's website at www.sec.gov), including those found therein under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations". In addition to these factors, actual future performance, outcomes, and results may differ materially because of more general factors including (without limitation) general industry and market conditions and growth rates, economic and political conditions, governmental and public policy changes and the impact of natural disasters such as earthquakes and floods. The forward-looking statements included in this press release represent the Company's views as of the date of this press release and these views could change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this press release.

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