Red Hat Selects DSW Partners as Marketing Agency of Record

Red Hat and DSW Partners, Best Known for the Intel InsideTM Campaign, to Work Together to Promote Open Source Revolution


Red Hat®, Inc. (Nasdaq:RHAT), the leader in open source Internet infrastructure solutions, today announced it has selected DSW Partners as its marketing agency. Best known for the creation of the "Intel InsideTM" campaign, DSW is a technically savvy, innovative firm that understands the social and technical impact of open source and will work to support Red Hat's leadership in the open source revolution.

Red Hat conducted a ten-week review of twelve top U.S.-based agencies with global knowledge and capabilities. "As we interviewed the top three agencies in our selection process, we immediately knew DSW had the qualifications Red Hat required, superior understanding of the market and a similar corporate culture," commented Teresa Spangler, director of Red Hat's marketing and sales programs.

Based in Salt Lake City, Utah, DSW Partners is a full-service agency with experience in TV, print, interactive, radio, outdoor, collateral, tradeshow and direct response communications. DSW has demonstrated its proven creative ability with representation of several well-known brands including Intel, Iomega, Alcatel and Ask Jeeves.

In 1996, DSW Partners became part of EURO RSCG Worldwide, a large organizational network consisting of 140 agencies that provides access to a global network of support, providing DSW with the necessary resources to develop and promote the Red Hat brand. With the selection in place, Red Hat and DSW Partners are currently identifying the framework of the relationship and converging the marketing and messaging strategies.

"DSW Partners has been following Red Hat and the Open Source movement with tremendous interest over the past two years," said Casey Jones, Senior Vice President and Account Director responsible for the business. "We see Red Hat as one of the five most important technology companies in the world today. We are overwhelmed with the opportunity to help them develop a globally integrated brand."

About EURO RSCG/DSW Partners
EURO RSCG/DSW Partners is a global ad agency that builds brands across all media for some of the world's leading companies including, Ask Jeeves, CheckFree, InFocus, Knight Ridder Interactive, QMS Minolta, Xircom, StorageTek and Telocity. A One Show Gold Pencil winner three years in a row, DSW Partners is ranked among the top ten "creative interactive agencies in the world." Its "Intel inside" campaign is ranked as the number two "Best B2B campaign of the century." DSW Partners, with offices in Salt Lake City and San Francisco, serves as a lead agency and West Coast presence for EURO RSCG Worldwide, the world's fifth largest advertising network with 200 agencies in 75 countries.

About Red Hat, Inc.

Red Hat, the world's leading open source and Linux provider, is headquartered in Raleigh, NC with satellite offices spanning the globe. Red Hat is leading Linux and open source solutions into the mainstream by making high quality, low cost technology accessible. Red Hat provides operating system software along with middleware, applications and management solutions. Red Hat also offers support, training and consulting services to its customers worldwide and through top-tier partnerships. Red Hat's open source strategy offers customers a long term plan for building infrastructures that are based on and leverage open source technologies with focus on security and ease of management. Learn more:

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  • About Red Hat
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