Red Hat®, Inc. (Nasdaq:RHAT), the leader in open source Internet infrastructure solutions, today announced it has selected DSW Partners as its marketing agency. Best known for the creation of the "Intel InsideTM" campaign, DSW is a technically savvy, innovative firm that understands the social and technical impact of open source and will work to support Red Hat's leadership in the open source revolution.
Red Hat conducted a ten-week review of twelve top U.S.-based agencies with global knowledge and capabilities. "As we interviewed the top three agencies in our selection process, we immediately knew DSW had the qualifications Red Hat required, superior understanding of the market and a similar corporate culture," commented Teresa Spangler, director of Red Hat's marketing and sales programs.
Based in Salt Lake City, Utah, DSW Partners is a full-service agency with experience in TV, print, interactive, radio, outdoor, collateral, tradeshow and direct response communications. DSW has demonstrated its proven creative ability with representation of several well-known brands including Intel, Iomega, Alcatel and Ask Jeeves.
In 1996, DSW Partners became part of EURO RSCG Worldwide, a large organizational network consisting of 140 agencies that provides access to a global network of support, providing DSW with the necessary resources to develop and promote the Red Hat brand. With the selection in place, Red Hat and DSW Partners are currently identifying the framework of the relationship and converging the marketing and messaging strategies.
"DSW Partners has been following Red Hat and the Open Source movement with tremendous interest over the past two years," said Casey Jones, Senior Vice President and Account Director responsible for the business. "We see Red Hat as one of the five most important technology companies in the world today. We are overwhelmed with the opportunity to help them develop a globally integrated brand."
About EURO RSCG/DSW Partners
EURO RSCG/DSW Partners is a global ad agency that builds brands across all media for some of the world's leading companies including intel.com, Ask Jeeves, CheckFree, InFocus, Knight Ridder Interactive, QMS Minolta, Xircom, StorageTek and Telocity. A One Show Gold Pencil winner three years in a row, DSW Partners is ranked among the top ten "creative interactive agencies in the world." Its "Intel inside" campaign is ranked as the number two "Best B2B campaign of the century." DSW Partners, with offices in Salt Lake City and San Francisco, serves as a lead agency and West Coast presence for EURO RSCG Worldwide, the world's fifth largest advertising network with 200 agencies in 75 countries.
About Red Hat, Inc.
Red Hat, the world's leading open source and Linux provider, is headquartered in Raleigh, NC with satellite offices spanning the globe. Red Hat is leading Linux and open source solutions into the mainstream by making high quality, low cost technology accessible. Red Hat provides operating system software along with middleware, applications and management solutions. Red Hat also offers support, training and consulting services to its customers worldwide and through top-tier partnerships. Red Hat's open source strategy offers customers a long term plan for building infrastructures that are based on and leverage open source technologies with focus on security and ease of management. Learn more: http://www.redhat.com
Forward-Looking Statements
Forward-looking statements in this press release are made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934. Investors are cautioned that statements in this press release that are not strictly historical statements, including, without limitation, management's plans and objectives for future operations, and management's assessment of market factors, constitute forward-looking statements which involve risks and uncertainties. These risks and uncertainties include, without limitation, reliance upon strategic relationships, management of growth, the possibility of undetected software errors, the risks of economic downturns generally, and in Red Hat's industry specifically, the risks associated with competition and competitive pricing pressures, the viability of the Internet, and other risks detailed in Red Hat's filings with the Securities and Exchange Commission, copies of which may be accessed through the SEC's Web site at http://www.sec.gov.
LINUX is a trademark of Linus Torvalds. RED HAT is a registered trademark of Red Hat, Inc. All other names and trademarks are the property of their respective owners.
- About Red Hat
Red Hat is the world’s leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, and open source communities, Red Hat helps create relevant, innovative technologies that liberate resources for growth and prepare customers for the future of IT. Learn more at http://www.redhat.com.
- Forward-Looking Statements
Certain statements contained in this press release may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to any historical or current fact. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including: risks related to delays or reductions in information technology spending; the effects of industry consolidation; the ability of the Company to compete effectively; the integration of acquisitions and the ability to market successfully acquired technologies and products; uncertainty and adverse results in litigation and related settlements; the inability to adequately protect Company intellectual property and the potential for infringement or breach of license claims of or relating to third party intellectual property; the ability to deliver and stimulate demand for new products and technological innovations on a timely basis; risks related to data and information security vulnerabilities; ineffective management of, and control over, the Company’s growth and international operations; fluctuations in exchange rates; and changes in and a dependence on key personnel, as well as other factors contained in our most recent Quarterly Report on Form 10-Q (copies of which may be accessed through the Securities and Exchange Commission’s website at http://www.sec.gov), including those found therein under the captions "Risk Factors" and "Management’s Discussion and Analysis of Financial Condition and Results of Operations". In addition to these factors, actual future performance, outcomes, and results may differ materially because of more general factors including (without limitation) general industry and market conditions and growth rates, economic and political conditions, governmental and public policy changes and the impact of natural disasters such as earthquakes and floods. The forward-looking statements included in this press release represent the Company’s views as of the date of this press release and these views could change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company’s views as of any date subsequent to the date of this press release.