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Many companies are transforming to an outcome-based business. Under Armor is transforming from selling fitness products to selling “Fitness-as-a-Service” by monitoring the fitness levels of their millions of consumers around the world and proactively prompting them to stay fit. Ms.Nayyar talks about cool SAP innovations, use cases, and their partnership with Red Hat and talks about four pillars of their journey: omnichannel engagement, optimized supply chains, hiring and retaining talent, and mining data.
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