Red Hat, Inc. (NYSE: RHT), the world’s leading provider of open source solutions, today announced results from a recent mobile measurement survey, which revealed that 74 percent of respondents whose organizations use key performance indicators (KPIs) to some extent to measure mobile application success are achieving positive return on investment (ROI), demonstrating that prior investments in mobile have paid off. Red Hat’s mobile measurement survey revealed that 85 percent of organizations are using KPIs to measure mobile app success, while nine percent use other means and the remainder are not measuring mobile success at all.
There are some positive signals of greater mobile maturity, demonstrated by the number of respondents who are not only using KPIs to track the success of their mobile investments, but reporting positive ROI as well.
Red Hat's mobile maturity survey found that 52 percent of respondents claim to have a fully implemented mobile app strategy and 90 percent plan to increase mobile app development investments in 2016. Of those with a fully implemented mobile app strategy, 96 percent use KPIs to measure app success. Red Hat commissioned Vanson Bourne to poll the views of IT decision makers from 200 private sector organizations with at least 2,500 employees across the U.S. and Western Europe regarding mobile app development, including obtaining a better understanding of how respondents with a mobile app strategy evaluate the success of mobile app programs through KPIs. Key insights include:
Respondents recognize the need to track mobile effectiveness and the majority (85 percent) are doing so using KPIs to some extent. Of these respondents that use KPIs, U.S.-based respondents are more likely to report positive ROI (79 percent) than those based in Western Europe (68 percent). Just four percent of respondents claimed a negative ROI from their mobile app programs, and one in six (16 percent) reported zero ROI. Additionally, seven percent of organizations do not know the level of ROI their organizations are achieving.
Manufacturing, telecommunications and construction are achieving the most mobile app success. Of respondents whose organizations are measuring mobile app success with defined KPIs, manufacturing, telecoms and construction industries saw the most positive ROI:
- Manufacturing – 92 percent
- Telecoms – 83 percent
- Construction – 83 percent
This was followed by:
- Retail – 76 percent
- Distribution and Transportation – 75 percent
- Business Services – 71 percent
- Financial Services – 69 percent
- IT – 66 percent
- Chemicals and Pharmaceuticals – 56 percent
Responsibility for mobile app success measurement is poised to shift in 2016. Today, 72 percent of respondents from organizations currently tracking KPIs believe senior IT heads and their managers are primarily responsible for tracking the success of mobile app development, while 17 percent believe this responsibility lies with line of business (LOB) heads, and 11 percent claim it is the responsibility of the organization's chief or head of mobility. In the next year, however, respondents see this shifting, with 43 percent of respondents saying they believe the primary responsibility will stay with senior IT heads, 42 percent placing it on LOB leaders, and 14 percent to the head of mobility.
Cathal McGloin, vice president, Mobile Platforms, Red Hat
“Our mobile maturity research shows that 90 percent of respondents plan to increase investment for mobile app development in 2016. In addition to identifying respondents' commitment to mobile investment, we also surveyed how these organizations measure the success of their mobile app development, who is primarily responsible for tracking this, and what changes might be afoot. There are some positive signals of greater mobile maturity, demonstrated by the number of respondents who are not only using KPIs to track the success of their mobile investments, but reporting positive ROI as well. It is also revealing to see that this responsibility for KPIs is expected to shift towards lines of business, confirming to us the trend that we see in the market as the business comes together with IT, playing a bigger role in mobile decision-making.”
Methodology and Demographics
Red Hat, Inc. commissioned Vanson Bourne to poll the views of IT decision makers from 200 private sector organizations with at least 2,500 employees across the U.S. and Western Europe. The survey was completed in October 2015, and was carried out online.
- Download the Mobile Survey Report
- Learn more about Red Hat Mobile
- Follow Red Hat Mobile on Twitter
- Watch the Red Hat Mobile Video
Connect with Red Hat
Über Red Hat
Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As a connective hub in a global network of enterprises, partners, and open source communities, Red Hat helps create relevant, innovative technologies that liberate resources for growth and prepare customers for the future of IT. Learn more at http://www.redhat.com.
Auf die Zukunft gerichtete Aussagen
Certain statements contained in this press release may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to any historical or current fact. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including: risks related to the ability of the Company to compete effectively; the ability to deliver and stimulate demand for new products and technological innovations on a timely basis; delays or reductions in information technology spending; the effects of industry consolidation; the integration of acquisitions and the ability to market successfully acquired technologies and products; uncertainty and adverse results in litigation and related settlements; the inability to adequately protect Company intellectual property and the potential for infringement or breach of license claims of or relating to third party intellectual property; risks related to data and information security vulnerabilities; ineffective management of, and control over, the Company's growth and international operations; fluctuations in exchange rates; and changes in and a dependence on key personnel, as well as other factors contained in our most recent Quarterly Report on Form 10-Q (copies of which may be accessed through the Securities and Exchange Commission's website at http://www.sec.gov), including those found therein under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations". In addition to these factors, actual future performance, outcomes, and results may differ materially because of more general factors including (without limitation) general industry and market conditions and growth rates, economic and political conditions, governmental and public policy changes and the impact of natural disasters such as earthquakes and floods. The forward-looking statements included in this press release represent the Company's views as of the date of this press release and these views could change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this press release.
Red Hat and the Shadowman logo are trademarks of Red Hat, Inc., registered in the U.S. and other countries.