It has been 17 years since we’ve made any changes to the Red Hat logo. A lot has changed in that time—our company, our industry, our competitors. The world.
Over the years, our logo has served us well. It’s simple and clean. It’s loved by associates and brand experts alike. It’s distinctive, ownable, and stands out from our competitors. But it’s starting to show its age.
There are also issues with logo visibility and prominence, an aging visual style, and a general lack of a logo system, which all need to be addressed.
The rise of digital communications and Red Hat’s increased investment in marketing our brand to the world have led to our current logo posing myriad challenges in the ways we need it to work. Our logo should facilitate our efforts to tell our story in new and modern ways, and to new audiences, not hinder it.
We’ve changed, we’ve grown, our place in the world is different, and our identity should reflect that.