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Developing applications in a silo can be slow and the focus of IT has shifted from serving internal needs, like efficiency and cost control, to engaging with external customers and creating new business opportunities. That’s why Red Hat believes the traditional business automation model needs to evolve. Instead of focusing solely on streamlining processes, businesses need to develop new strategies to automate the business itself, like selling insurance directly to customers. Building these apps requires business and IT leaders to become partners, sharing their expertise to open new lines of opportunity.