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The world has changed. Your business must too.

Right offer. Right time. Right channel.

Research shows that CX is becoming even more important than product and program innovation and is the primary way to differentiate your organization’s brand. [1] However, the ability to reach customers with the right offer at the right time in the right channel can’t be purchased in an off-the-shelf product. It requires a solution customized for each organization’s unique business needs.

This means that modernizing your organization’s CX involves enhancing your business intelligence by integrating real-time data, streaming analytics, AI, and machine learning with the ability to react to events in near-real-time through event-driven architecture to personalize customer engagement.

Customized technology built for your business goals

While approaches to CX vary by industry, Red Hat meets you where you are on the journey to modernize your customer engagement. We help organizations build solutions that integrate with legacy systems and respond to the dynamic nature of today’s marketplace, changing customer demands, and the need to incorporate new technologies.

Optimize your customer experience the open source way

The flexibility and scalability that comes with an open architecture allows you to unlock value from data to personalize and simplify every user interaction with intelligent, dynamic experiences that support business goals and optimize customer retention.

Open source technology lays a foundation for innovation, integration, automation, and intelligence capabilities that provide an omnichannel experience which can extend compelling, relevant offers to customers at their point of need—all using a containers and microservices approach for flexible and scalable Open Hybrid Cloud deployment.   

While some businesses seek technology that integrates with proprietary customer experience models, others want to build a solution that can be used to continuously innovate and avoid vendor lock-in. Either way, Red Hat meets you where you are in the journey to customize an open source solution that quickly deploys capabilities to respond to real-time data, events, and customer expectations.

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