Gulf Air's big data innovation
delivers deeper customer insight

To increase Gulf Air’s customer loyalty, the airline needed to understand their passengers deeper to deliver better promotions and offers in a price-sensitive industry. However, the airline faced a tedious and time-consuming task of monitoring the vast social media landscape with accuracy.

Learn how products like Red Hat® Enterprise Linux®, Red Hat JBoss® Enterprise Application Platform and many others, helped Gulf Air understand their consumers better without compromising on reliability, availability, and scalability.

Type: Case Study
Format: PDF
File Size: 2.6 MB
Updated: January 14, 2016

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