The Corporate Marketing team tells the story of how community-powered, open source technology is changing the world. Behind every new Red Hat technology, product, solution set, and sales strategy is a team of people to help our customers, partners, and communities understand how it all works. As part of corporate marketing, you will ensure that our brand embodies openness and reflects our shared purpose.
The product marketing team works with engineers to gather the best from our portfolio of open source software into discrete enterprise solutions. This team is technically fluent. They are both a voice for customer needs internally as solutions are devised, and the voice of Red Hat when we share our solutions with the customers who need them. The product marketing team creates marketing strategies that best connect targeted groups of customers with solutions that fit their needs.
Partner Marketing builds strong relationships with our partners—VARs, SIs, OEMs, ISVs, cloud service providers, and more—recognizing and acting on strategic market opportunities as they arise. The partner marketing team works with Red Hat product teams to develop and execute campaigns targeted at the intersection of our business objectives and those of our partners. From enhancing partner programs to developing joint value propositions, this team's work extends the reach of Red Hat solutions across our partner community.
Field marketing takes the knowledge of the product marketing team and makes it useful for our sales force. The team finds the best ways to present the evidence that makes the case for open source and Red Hat. Whether they're developing campaigns or gathering and generating leads, this team understands what customers need to know and finds the best ways for our sales force to connect with them.