Success story

Telefónica Movistar Argentina uses cloud to improve customer experience


Telefónica Movistar Argentina’s business-to-business (B2B) segment offers customers digital solutions for cloud, security, big data, and Internet of Things (IoT), as well as traditional voice and data solutions. A subsidiary of Telefónica, Telefónica Movistar Argentina wanted to provide its B2B clients with self-management capabilities, using a streamlined open source interface to combine the company’s disparate technologies and tools. Working with Red Hat, Telefónica Movistar Argentina built a solution that allowed the company to automate processes, integrate technologies, and reduce time to market by 65%.

With our Red Hat solution, we accelerated the deployment of cloud-based workloads by 75%, automating activities that used to take days of manual effort.

Ignacio Vago Anaya
Operational Marketing Director, Telefónica Movistar Argentina
Telefónica logo






Buenos Aires, Argentina


15,000 employees

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Integrate technologies to improve user experience

Telefónica Movistar Argentina wanted to improve the customer experience and redesign its systems and processes to deliver quality services while continuing its strong growth. Its main technical challenge was integrating preexisting datacenter technologies and other solutions—like storage, backup, firewall, networks, and configuration management databases. Each solution was supported by a different partner, making integration complex. To achieve its vision, Telefónica Movistar Argentina used open source technologies and agile methodologies.

Deliver a cloud platform

Before, Telefónica Movistar Argentina only provided virtual machines without customer self-management. Provisioning was manual, and application deployment could take weeks. Now, its solution, called Managed Cloud, offers cloud services for native and legacy workloads, and deploys a new application in minutes. This automation helped Telefónica IT specialists move away from manual tasks and focus on innovation. In addition, the creation of a standard service catalog for customers also reduces service delivery costs and increases user satisfaction.

Software and services

Save costs, speed deployment

With Red Hat’s help, Telefónica Movistar Argentina slashed costs, avoided duplicate infrastructures, and reused deployment automation processes. Managed Cloud accelerated the deployment of cloud-based workloads by 75%, automating activities that once took days of manual effort. The company also achieved greater business agility and competitiveness, reducing time to market by 65%. In addition, Telefónica Movistar Argentina’s employees benefited from faster, more coordinated, and more reliable deployments, saving time and boosting customer satisfaction.

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