APIs are the ideal channel for organizations who want to reach audiences whenever, wherever, and however they choose. From music, video, news and images, to data assets like weather or recipe information, an API program allows content owners to syndicate, share, and monetize their assets in a controlled, scalable way. APIs help to create new channels and drive transactions for content creators and web-based sellers.
How platform thinking can transform your business.
APIs are the foundation of a mutually beneficial partner ecosystem. A partner API provides a standardized, accessible way for partner organizations to connect to your application in order to extend functionality or provide related features in a streamlined way. Partner API programs can also massively reduce bespoke integration time.
APIs aren’t just a platform for external users. Teams within an organization can use APIs to manage data, improve internal processes, and foster collaboration between teams. APIs allow members of different departments to connect otherwise independent systems and share information, providing access to relevant data in a centralized way.
Provide additional value and enable customization
Allowing customers to integrate with your application using APIs allows them to build custom automation or extend the existing functionality of your application. A single customer-facing API can enable integration with dozens of related systems with a minimum investment of engineering time within your organization.
Mobile Applications are everywhere. But as the number of apps and the diversity of platforms grow, it becomes increasingly complex to provide all the data and transaction capabilities apps need to function. Multiple operating systems and devices increase reach but also increase management complexity. Data issues can delay a rollout for months when mobile app dev teams depend on internal company data.
The sky’s the limit with SITA Air Travel API management
SITA's APIs facilitate data query and retrieval services on airline host systems. These APIs allow developers to build in-demand apps across all technology mediums--mobile, web, tablet, kiosk, smart watch, and others--without having to worry about complex airline business operations.
Basis Technology’s Rosette API brings multilingual text analysis to the next level
Basis Technology, a leader in multilingual text analytics for more than 20 years, released a new version of the Rosette API to address text analysis challenges. This allows API users to customize their text analysis environment and use models specifically tailored to industry use cases.
Senzari's MusicGraph API: The DJ to your user’s personal soundtrack
Senzari’s MusicGraph API is a powerful toolset for music app developers that allows them to personalize playlist and recommendation offerings beyond just taste. This extends to a user’s activities and provides greater context in some very compelling ways.
DevOps and IT teams rejoice as VictorOps API delivers incident management flexibility
In December of 2015, VictorOps announced new API functionality, releasing its first handful of public API endpoints to eager customers. Developers can now integrate VictorOps into their own apps, allowing DevOps and IT teams to find even more new and exciting ways to use the platform.