APIs are the ideal channel for organizations who want to reach audiences whenever, wherever, and however they choose. From music, video, news and images, to data assets like weather or recipe information, an API program allows content owners to syndicate, share, and monetize their assets in a controlled, scalable way. APIs help to create new channels and drive transactions for content creators and web-based sellers.
How platform thinking can transform your business.
APIs are the foundation of a mutually beneficial partner ecosystem. A partner API provides a standardized, accessible way for partner organizations to connect to your application in order to extend functionality or provide related features in a streamlined way. Partner API programs can also massively reduce bespoke integration time.
APIs aren’t just a platform for external users. Teams within an organization can use APIs to manage data, improve internal processes, and foster collaboration between teams. APIs allow members of different departments to connect otherwise independent systems and share information, providing access to relevant data in a centralized way.
Provide additional value and enable customization
Allowing customers to integrate with your application using APIs allows them to build custom automation or extend the existing functionality of your application. A single customer-facing API can enable integration with dozens of related systems with a minimum investment of engineering time within your organization.
Mobile Applications are everywhere. But as the number of apps and the diversity of platforms grow, it becomes increasingly complex to provide all the data and transaction capabilities apps need to function. Multiple operating systems and devices increase reach but also increase management complexity. Data issues can delay a rollout for months when mobile app dev teams depend on internal company data.
Amsterdam Airport Schiphol’s Flight API provides passengers and partners with gate, terminal, and check-in time information. Schiphol wanted to migrate to a hybrid cloud platform for flexibility, security, and efficiency. The airport chose Red Hat® 3scale API Management and other Red Hat solutions to manage its APIs, integrate its on-premise infrastructure, and create a hybrid cloud environment. Now, the airport’s IT teams can develop APIs 50% faster.
Flytoget AS, a Norwegian transportation company, operates the airport express train between Oslo airport and the city center. Flytoget modernized its IT infrastructure with a cloud-based approach, deploying Red Hat Fuse with Red Hat 3scale API Management to create a highly adaptable and reliable foundation for its modernization efforts. It also improved data access for external developers, enabling collaborative innovation to improve its services.