Demystifying Cloud Marketplaces

January 16, 2026•
Resource type: Analyst material

This Omdia whitepaper, commissioned by Red Hat, explores the value of cloud marketplaces for hybrid and multicloud strategy. It addresses 4 common misconceptions about marketplace procurement and outlines a framework for optimization, including dual discounts, simplified procurement, partner relationship maintenance, and cost control. The paper also provides a practical guide for implementing a marketplace strategy with Red Hat® solutions.

 

first page of Demystifying Cloud Marketplaces analyst paper