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EMEA Sales Kickoff 2020

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Welcome to the EMEA Sales Kickoff 2020

Who attends

The EMEA Sales Kickoff (SKO) will be held from 16-19 March 2020 at the Prague Congress Centre, located in the heart of the Czech capital.

The event is for everybody in Sales, Pre Sales, Operations and Marketing. Separate invitations will be sent to selected persons from Services, Finance, People, etc.

Bookmark this page (Ctr/ Cmd + D) as it will be regularly updated with the latest information but won't be searchable via search engines.

What to expect

  • Learn about Red Hat's strategy and vision direct from our executives
  • Learn about our latest product and customer innovations
  • Network with your peers, have some fun and celebrate our success

Registration & Hotels


Before you register make sure to:

  • Read the travel information below
  • Book your flights, and have the details to hand
    (Don't use fake flight details in case of an extended stay.)
  • Have your passport details to hand
  • Print this size converter in the right scale to select the correct size when registering. Requested size can only be guaranteed if you register by Jan 10 at the latest.

Contact Esther at esther@redhat.com if you need an invitation letter or for any changes in your registration.


Don't book a hotel room.

Registering for the event includes a hotel room for you for the 3 nights of the event (Monday, Tuesday, Wednesday night). 

Specific hotel requests cannot be granted unless for medical reasons.

Extended stay planned? Please read the travel information for guidance.

Details to your hotel, shuttles, and more will be communicated the week prior to the event.


Prague Congress Centre
5. května 1640/65, Nusle | 140 00 Praha 4, Czech Republic

Prague Congress Centre

Agenda at a glance

The full agenda will be accessible via the event app SpotMe when we get closer to the event.

Mon 16 Mar

09:00 - 16:45

12:00 - 16:30
Sales-Leadership-Meeting (by invitation only)

17:00 - 19:00
Opening Keynotes

19:00 - 23:00
Welcome Reception Dinner & Networking

Tue 17 Mar

08:30 - 10:00
Keynotes (BU/ GTM)

Coffee Break & Networking Time

10:45 - 12:30

12:30 - 14:00

14:00 - 15:45

16:00 - 19:00
Team Building

19:00 - onwards
Dinner (offsite, shuttles going back from 21:00 onwards)

Wed 18 Mar

08:30 - 10:00
Keynotes (CLT)

10:00 - 10:45
Coffee Break & Networking Time

10:45 - 12:30

12:30 - 14:00

14:00 - 15:45

15:45 - 16:30
Coffee Break & Networking Time

16:30 - 18:00
Keynotes (EMEA)

20:00 - 02:00
Dinner & Party

Thu 19 Mar

10:00 - 12:00
Departmental Meetings

12:00 - 13:30

13:30 - 15:30
Regional Meetings

15:30 - onwards


Tue & Wed  | 07:45 - 08:15

Mindfulness sessions
Tue & Wed | 12:45 - 13:15

Learning & networking

Info pods opening hours: Monday: 19:00 - 23:00
Tuesday, Wednesday & Thursday: all coffee and lunch breaks

Red Hat Services


Customer references

Commercial Legal


Global Travel & Expenses

IBM Synergy

Partner Programs & Development

Products: Emerging & RHEL

Wellbeing Initiative & Red Hat Cares

Everything you need to know before you go

The destination airport is Václav Havel Airport Prague (PRG).


  • Arrival at the airport: Monday, 16th March before 15:00 CET.
  • Departure from the airport: Thursday, 19th March after 18:00 CET.
  • Use the travel platform Egencia to book your flights, if applicable.
  • Help us saving costs and choose the most cost effective flights i.e. check possible indirect flights and alternative airports as well.

If you have difficulties finding reasonable flights within the above timeframe, discuss the issue with Esther before booking alternative times or dates (esther@redhat.com).

We will arrange a bus from Munich (Red Hat office, Grasbrunn) to the Prague Congress Centre departing on Monday, 16th March at 9:00 and returning on Thursday, 19th March at 16:00. Please tick the appropriate box in the registration form to reserve a seat on the bus.

In case you need an invitation letter to apply for visa please contact Esther Dalderup (esther@redhat.com) as soon as possible.

Shuttles will be going from PRG airport to the venue on Monday, 16th March. Shuttles back to the airport are a arranged for Thursday, 19th March from 15:30 onwards.

Planning on arriving before the event starts? Or do you want to extend your stay in Prague after the event?

Extending your stay to include extra time before or after is considered to be a private extension of your stay (not paid for by Red Hat) unless you have prior approval from Esther or Werner – approval from your manager is not sufficient.

In case of a private extended stay in the area you need to inform the event organization about details as such influences the logistics of the organization. You can do this by putting details in the online registration form (field: Additional travel information).

Bring some walking shoes, apart from that the dress code is - as always - the Red Hat way: anything between business casual and business informal is perfect, also for all dinners. More information about the activities will follow, but most important to keep in mind is: you better wear something that is comfortable enough to DANCE ALL NIGHT LONG!

Come dressed as your own personal hero from the world of science, music, film or sport. Factual or fictitious - you decide! You can look forward to a fabulous venue, along with great music, entertainment, and food all creating the perfect backdrop for celebrating with your fellow Red Hatters. Don’t feel under pressure to buy anything new - use your creativity.

The Sales-Leadership-Meeting, taking place on Monday, is only to be attended if you have received an invitation from Werner. If you are invited, you should book a flight arriving at PRG on Monday, as early as possible – latest by 10:30 CET.

If you have difficulties finding reasonable flights within the above timeframe, discuss the issue with Esther before booking alternative times or dates (esther@redhat.com).

Highlights from 2019

Access the SKO Archive with presentations, videos, pictures and keynote recordings below.


Contact Esther Dalderup esther@redhat.com