Gen AI is a digital transformation project, and for it to succeed, it needs an implementation strategy.
There are 2 paths your enterprise can take for its AI strategy: you can adopt a cloud-based AI service or build and host an AI platform yourself. These options require different levels of technical involvement and operational effort, and offer different levels of customization and control.
Cloud-based AI services
Cloud-based AI services are provided by a third-party vendor as a paid and managed solution, and offer access to frontier models via application programming interfaces (APIs). These services allow your organization to integrate AI models into your applications without hosting the model yourself. Some private commercial offerings also let you fine-tune the models they provide, or deploy models in a dedicated or more controlled environment.
Because this approach gives you ready-to-use AI solutions with minimal interaction with the model itself, it can be more straightforward and cost-effective for organizations that do not want to deal with the complexities of AI infrastructure management, have smaller operations teams, or are adopting AI at a lesser scale.
Self-hosted AI platforms
Building and hosting an AI platform yourself provides more choice and control over your models and environment. You can select the hardware, software, models, applications, and deployment location that best fit your organization’s requirements. For example, you can choose to host your models and applications in public clouds, private clouds, on-site datacenters, or edge locations. This approach also gives you more opportunities to customize your models and applications, more control over your data, and less dependence on third-party providers. However, it typically involves higher up-front investments and ongoing operational effort and maintenance costs than a cloud-based AI service.
Model-as-a-Service
If you want to build a self-hosted platform but offer your users an experience similar to what they would get from a cloud-based AI service, you can implement the solution pattern for Model-as-a-Service (MaaS) as an internal cloud utility. By purchasing a dedicated AI platform, you can set up your IT team to act as an internal provider, offering developers an easy-to-use experience similar to public cloud offerings. This centralized approach allows developers to access curated models on demand without managing graphic processing units (GPUs) and other complex infrastructure.
These platforms go beyond just serving models. They support the entire AI lifecycle, from initial development and fine-tuning to the deployment and long-term management of predictive, generative, and agentic AI. This strategy combines the use of a cloud-like consumption model with the deep control, security focus, and governance required to scale diverse AI initiatives across the entire enterprise.
To build and host an AI platform, you need:
- Access to foundation models for your use case. Examples include large language models (LLMs), code models, small language models (SLMs), open source models, and multimodal models.
- Access to hardware acceleration capabilities like GPUs.
- Access to an application platform with advanced AI tools and serving mechanisms.
- A governance solution for compliance and responsible AI use.
Whether you use a MaaS strategy or not, building a self-hosted AI platform gives you more control over your AI solutions. That makes it an obvious choice for organizations that operate in highly regulated industries, plan to use sensitive data and intellectual property (IP) within their AI solutions, or have larger operations teams that can handle the complexities of building, running, and maintaining AI infrastructure.