When you think omnichannel, you’re probably thinking of the movers and shakers in the retail and consumer packaged goods (CPG) industries. Best Buy may come to mind as one of the leading brands to provide the coherent experiences customers want across different platforms. It seamlessly accommodates their purchase journeys by paying particular attention to what shoppers do on its mobile application in order to coordinate, personalize and improve their in-store outings.
That’s just one example of why retail is on a fast-moving upward track: McKinsey & Company has reported that the sector is growing between 40 and 70 percent annually.
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