Resources
The Red Hat® brand extends across mediums, from digital interfaces to printed documents to physical spaces. Many of these applications have their own specific resources and guidelines.
Note: most of these resources require a Red Hat login and/or additional licenses for access. If you have questions about accessing these resources, ask your Red Hat point of contact.
Featured resources
Red Hat Brand Portal
Search for and download logos, icons, illustrations, photos, and other Red Hat brand assets in different sizes and file types.
Official Product List
View and search the comprehensive list of approved names and acronyms for Red Hat products, technologies, and programs on the OPL.
Event resources
Red Hat Summit creative
Review creative guidance for 2025 Red Hat Summit and Summit: Connect events, including messaging, design system, accessibility, and motion guidelines.
Templates
Documents
Start documents using Red Hat-branded templates in Google Docs. Suggest new templates with the “submit templates” button.
Slides
Start presentations using Red Hat-branded templates in Google Slides. Suggest new templates with the “submit templates” button.
Adobe Express
Create on-brand designs without advanced design skills. Learn more about requesting an Express license and using templates on The Source.
Collateral
Learn more about Red Hat content types and download Adobe InDesign templates for Red Hat collateral types, like datasheets, whitepapers, and FAQs.
Technical diagrams
Learn how to create diagrams that explain complex technical concepts in product documentation, plus download Inkscape and Adobe Illustrator templates.
Ads and marketing resources
Product & solution branding
Learn more about branding and marketing for Red Hat products, technologies, and solutions.
Brand campaign
Learn more about the “Keep your options open” brand campaign and how to align visual and copy treatments across advertising materials.
Branded social media
Review guidelines for Red Hatters who participate in social media on behalf of the company.
Executive experience
Learn about creating marketing materials for an executive audience.
Red Hat Developer branding
Learn how to tailor marketing materials for a Red Hat Developer community audience.
Resources for Red Hatters
Email signature tool
Generate a professional, Red Hat-branded email signature in plain text or code. No coding skills required.
Business cards & stationery
Order business cards and corporate stationery—including letterhead, envelopes, and note cards—from our global supplier.
Merchandise (swag)
Order ready-to-ship apparel, drinkware, electronics, and more from the Cool Stuff Store, or learn about ordering custom swag and promo items for teams and events.
Wallpapers & backgrounds
Download Red Hat-branded device wallpapers and video call backgrounds from Brand Portal.
Social media
Learn more about Red Hat social media policies and how to become a social media advocate.
Questions?
Contact the Brand team
Still need help after reviewing the Brand Standards and the brand page on The Source? Send a chat in the #help-brand channel on Slack or ask Brand Bot.
Resources for creatives
Video & animation guidelines
Learn how to apply the Red Hat brand to video and motion.
PatternFly: Product UI design
Learn about the Red Hat-supported, open source design system that enables consistent and scalable enterprise product interfaces.
Digital Design System:
Web UI design
Learn how the Red Hat brand standards and design language are adapted into tokens and elements optimized for web experiences.
Work Your Way:
Office space design
Review design guidelines and technical standards for Red Hat office spaces.
Design at Red Hat
Learn about Red Hat’s design philosophy and guiding principles and how designers apply them to their work.
