Co-branding logo guidelines
Innovation happens when collaborators come together for a common purpose. This is true in open source communities and it’s true for our customers and partners. When we show up with our partners and customers, our goal is to show two brands in an equal partnership that acknowledges the value both bring to the table. We do that through co-branding.
Which logo comes first in the co-brand depends on who is leading the marketing effort. When Red Hat is in the lead, the co-brand should follow our co-brand logo template with Red Hat first. If the partner is in the lead, the co-brand should follow the partner’s standards for co-branding logos.
Partner-led co-branding
Transparency and clarity are important to our customers. Co-brand logos should make the relationship between the partner and Red Hat clear by giving both logos equal weight. Before moving forward with a partner-led co-brand, answer these questions:
Is the partner the lead brand?
When the partner is the lead brand, they should follow their own brand guidelines and use their own templates. The info on this page can help the partner determine how to use the Red Hat® logo appropriately in their own co-brand lockups. If Red Hat is the lead brand, follow the Red Hat-led portion of this page.
Is the partnership accurately represented?
Co-brand logos should always use the logo of the partner’s parent brand and the Red Hat logo. Never create co-brand logos with a product, program, or event logo.
Using the Red Hat logo in a co-brand
Partners should use the Red Hat logo in their own co-brand template following their brand standards. Ensure that the Red Hat logo is not modified in any way and has enough clear space. When a co-brand is led by the partner, the partner’s logo should always be first—this makes it clear to our customers which company is leading the marketing effort.
The following are some examples of how a partner might use the Red Hat logo in their own co-branding style. These examples are not exhaustive or prescriptive—use them as a reference for how a co-brand with the Red Hat logo could look.
If the partner does not have standards or a template for creating a co-brand logo, they can use this layout to create one.
Add the partner’s logo in the box to the left and align the right side of the logo with the “R” guideline so that both logos are equally spaced around the divider. Ensure that the partner’s logo is the same visual weight as the Red Hat logo.
Things to avoid
Regardless of the co-branding style used, always use the Red Hat logo correctly and avoid the following mistakes.
Do not use Red Hat’s logo first when the partner is the lead brand.
Do not use an endorsement logo to represent a partnership with Red Hat.
Do not add any text or graphics to the Red Hat logo.
Do not create a co-brand lockup with logos that represent products, divisions, or events.
Do not create a co-brand lockup with a legacy Red Hat logo. Always use the current Red Hat logo.
Do not use the hat alone or in a co-brand lockup.
Do not use the Red Hat logo in grayscale.
Do not use a one-color logo when it’s possible to use the full color version.
Do not crowd logos by using too little clear space.
