Subscribe to the feed

Oh, hello there. You might have noticed something new around here. Something’s...different. No, we didn’t get a new haircut, but thank you for the compliment. Our unwavering commitment to open source? Nope, that’s still the same. The Red Hat logo?

Bingo.

You may have noticed we are evolving our logo, and you may be wondering why. “Why would you change our beloved Shadowman?” “Why would you stick with a fedora when you could pick a different hat like a fez?” “Why would you change something made in 1997, that year was the best - flannel shirts, boy bands, Titanic and Tamagotchis!”

All totally fair.

So here are some definitely-not-satirical-at-all-whatsoever reasons* for the change:

  • We thought about just letting people vote on a new logo, but then we remembered “Boaty McBoatface.” The Internet is not to be trusted, and we didn’t want to end up in a Hatty McHatface situation.

  • We found a note in a conference room that said “Disrupt the millinery industry???” and it kind of snowballed from there. (Psst, that means the hat industry. Don’t worry, we had to Google it too.)

  • We feel strongly about supporting tattoo artists, and wanted to send them more business.

  • We’ve been told that if you looked at the previous logo just right, it looked like two dinosaurs fighting. While that *sounds* like the coolest logo you could want, we decided it wasn’t quite what we were going for. And we didn’t want to get into a whole Jurassic Park thing.

  • We developed a twitch from the number of emails we received in which someone outside (or surprisingly inside) the company misspelled our name. RedHat, redhat, Redhat…

  • Everyone learns in kindergarten that you can’t fit a square peg into a round hole, but that didn’t stop us from trying to fit a rectangle logo into a square box (just picture a Twitter profile image).  

  • We're not saying the Carmen Sandiego people were suing us about Shadowman. But we're not *not* saying that either...

All joking aside, go check out the full announcement of the Open Brand Project and dive into the nitty-gritty design details. This project has been more than two years in the making, and we did it out in the open—the Red Hat way. Thousands and thousands of survey responses and comments brought us to this point, and our internal creative community did an amazing job of updating our brand identity. We’re thrilled to be debuting it at Red Hat Summit next week in Boston.

Now if you'll excuse us, we have an appointment at the milliner.

*These are satirical. But you knew that, right? Our Legal department didn’t make us include this footnote, but better safe than sorry. Also, hi Legal department! Y’all are doing a great job.
 

執筆者紹介

Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies.


Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future.

Read full bio

チャンネル別に見る

automation icon

自動化

テクノロジー、チームおよび環境に関する IT 自動化の最新情報

AI icon

AI (人工知能)

お客様が AI ワークロードをどこでも自由に実行することを可能にするプラットフォームについてのアップデート

open hybrid cloud icon

オープン・ハイブリッドクラウド

ハイブリッドクラウドで柔軟に未来を築く方法をご確認ください。

security icon

セキュリティ

環境やテクノロジー全体に及ぶリスクを軽減する方法に関する最新情報

edge icon

エッジコンピューティング

エッジでの運用を単純化するプラットフォームのアップデート

Infrastructure icon

インフラストラクチャ

世界有数のエンタープライズ向け Linux プラットフォームの最新情報

application development icon

アプリケーション

アプリケーションの最も困難な課題に対する Red Hat ソリューションの詳細

Original series icon

オリジナル番組

エンタープライズ向けテクノロジーのメーカーやリーダーによるストーリー