Co-branding shows a partnership between Red Hat and another company and represents an exchange of credibility between brands. We use co-branded logos where both brands have ownership, like a collaborative whitepaper or presentation related to our partnership.
Before you use a co-branded logo, it is your responsibility to obtain and understand the right permissions from Red Hat and the partner or customer.
Carefully follow the standards for using a partner’s logo just as you would for
Red Hat’s. The partner’s brand standards are usually available upon request.
There are 4 lockup possibilities with co-branded logos, and the lockups you create depend on the shape of the partner’s logo and its brand standards. There might be only 1 version that works with both logos, or all 4 could be options. Create as many versions as you need.
Lockup A: Horizontal lockup
Place Red Hat logo version A next to a long, horizontal partner logo.
Lockup B: Horizontal stacked lockup
Place Red Hat logo version A above a long, horizontal partner logo.
Lockup C: Vertical lockup
Place Red Hat logo version B next to a stacked or square partner logo. Use lockup C when the partner’s logo is square or stacked.
Lockup D: Icon lockup
Place the Red Hat icon next to the partner icon.
Use lockup D only when it is already clear that the content is produced or endorsed by Red Hat and only if the partner gives permission for its icon to be used alone. If you use the full partner logo, you must also use the full Red Hat logo.
Co-branding works best with 2 equal partners. If more than 3 parties are involved—or if the relationship between them is not equal—try using another treatment instead, like a logo wall.
Co-brand with the parent brand of other companies.
Do not co-brand with specific products or divisions of other companies.
Use the Red Hat logo to co-brand.
Do not use product logos in co-brands.